How to create an "add to calendar" link for your emails

How to Create an “Add to Calendar” Link for Your Emails

Email is such a personal channel, which makes it the ideal medium to build excitement for events. To ensure that guests actually show up, it can be useful to include an “add to your calendar” link to the emails promoting your event. However, these links can be hard to implement or require a third-party solution to ensure the correct calendar links are generated for the subscriber. Learn about the “add to calendar” button technique we use for our Litmus Live emails as we walk you through the steps you need to create one of these types of links for your emails.

Why We Introduced a Code of Conduct for Litmus Live

From its earliest days, Litmus Live has been a space for everyone to connect and learn—no matter your experience, race, gender, or age. Creating an environment where everyone feels safe and welcome has always been our goal, and we’re truly proud that it’s not just the great content, but also the inclusive and friendly environment that draws so many people to Litmus Live.

As the conference has grown, we wanted to ensure that Litmus Live stays as inclusive, safe, and welcoming as it has always been. That’s why we decided to do something new: Formalize our thoughts on what type of event we want Litmus Live to be with a code of conduct.

Topics We’d Love to See at Litmus Live 2018

The 2018 edition of Litmus Live—our annual conference devoted to all things email—is getting closer. We’re working hard on making it the best year yet: full of informational speakers and sessions that help you improve your email campaigns and make your subscribers happy. That’s why we’re calling on you, the email lovers of the world, to submit your proposal for speaking at Litmus Live 2018.

Here are a few topics to inspire you for your own speaking proposal.

Email Hacks

8 Email Hacks You Never Knew Existed

At Litmus Live 2017, we asked the community to share their never-before-seen innovative email hacks—from coding tricks to use in email to tools that can help you improve your day-to-day workflows. Today, we’re making these sessions available to everyone. Read on for tricks and techniques you never thought were possible in email.

You’re an Email Beginner? Don’t Panic

If you’re a novice email developer or marketer feeling like you’re the only one in the world who fell into this job without having a clue, let us tell you: You’re not. Find out the daunting stories of how our Litmus Live 2017 speakers got their starts in email, how to fake it until you make it, and some resources to help get started.

3 Email Marketing Myths, Busted: What We Learned at Litmus Live San Francisco

With Litmus Live San Francisco, we wrapped up the third and final conference of this year’s Litmus Live season. In addition to providing lots of inspiration and actionable takeaways for your next email campaign, Litmus Live San Francisco was all about busting email myths that you’ve probably heard so many times that you’d swear they were true. Learn about our top three email myths that got busted at Litmus Live San Francisco.