Raise your hand if you didn’t start your career in email and just sort of… ended up there. Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy. Others wrangle email as one of their multitudes of other responsibilities.
If you’re an email marketing team of one at your company or just need some extra support, take a deep breath: you are not alone. The email community is alive and well, and there are many ways you can connect with people just like you all over the world. Here are some of our favorites.
Accessibility matters. Whether your motivation is ethical, legal, or financial, the simple fact is having accessible emails ensures more people can consume your content.
We curated the most popular Litmus Live sessions around email accessibility to give you insights into how some of the world’s best email marketers make their emails accessible to all of their subscribers.
We are so excited to bring the email community together for a premier opportunity to learn the latest in email marketing, and with a little bit of luck you can be a part of it too—for free! We are happy to share that this year’s patrons are here to offer you a chance to win your way to Litmus Live London!
We’ve been fielding a lot of questions about the agendas for Litmus Live 2019. As you can imagine, it’s a lot of work to go through dozens and dozens of submissions from an incredibly smart group of email marketers. While it’s been a long time coming, we’re thrilled to release the (mostly complete) agendas for all three Litmus Live conferences this year!
One of the best ways to learn from experts at Litmus Live is our exclusive workshops. Over the course of four hours, our interactive workshops combine lecture, group discussion, and hands-on exercises packed with insights from top minds in email marketing. And they cover a range of topics, from design and development to email marketing strategy and professional development.
Curious what Litmus Live 2019 has in store for workshop attendees? Read on to learn more about this year’s amazing workshops in Boston and San Francisco.
Email is such a personal channel, which makes it the ideal medium to build excitement for events. To ensure that guests actually show up, it can be useful to include an “add to your calendar” link to the emails promoting your event. However, these links can be hard to implement or require a third-party solution to ensure the correct calendar links are generated for the subscriber. Learn about the “add to calendar” button technique we use for our Litmus Live emails as we walk you through the steps you need to create one of these types of links for your emails.
To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. But how do you design an A/B testing framework and run experiments that deliver measurable results that drive the bottom line?
We curated the most popular Litmus Live sessions around A/B testing and experimentation to give you insights into how some of the world’s best email marketers make their emails a little better every day.
When you sign up for an email conference, you probably expect your confirmation email to be nothing but perfect. So guess what email we messed up?
One of the most frustrating things about email is that when you make a mistake, there’s rarely a way to fix it post-send. All you can do is figure out a way to minimize the impact of the mistake. Here’s what we did.