We’ve been fielding a lot of questions about the agendas for Litmus Live 2019. As you can imagine, it’s a lot of work to go through dozens and dozens of submissions from an incredibly smart group of email marketers. While it’s been a long time coming, we’re thrilled to release the (mostly complete) agendas for all three Litmus Live conferences this year!
One of the best ways to learn from experts at Litmus Live is our exclusive workshops. Over the course of four hours, our interactive workshops combine lecture, group discussion, and hands-on exercises packed with insights from top minds in email marketing. And they cover a range of topics, from design and development to email marketing strategy and professional development.
Curious what Litmus Live 2019 has in store for workshop attendees? Read on to learn more about this year’s amazing workshops in Boston and San Francisco.
Revisit some of our favorite themes from Litmus Live and get a sneak peek at how those trends are influencing this year’s agendas.
Email is such a personal channel, which makes it the ideal medium to build excitement for events. To ensure that guests actually show up, it can be useful to include an “add to your calendar” link to the emails promoting your event. However, these links can be hard to implement or require a third-party solution to ensure the correct calendar links are generated for the subscriber. Learn about the “add to calendar” button technique we use for our Litmus Live emails as we walk you through the steps you need to create one of these types of links for your emails.
To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. But how do you design an A/B testing framework and run experiments that deliver measurable results that drive the bottom line?
We curated the most popular Litmus Live sessions around A/B testing and experimentation to give you insights into how some of the world’s best email marketers make their emails a little better every day.
When you sign up for an email conference, you probably expect your confirmation email to be nothing but perfect. So guess what email we messed up?
One of the most frustrating things about email is that when you make a mistake, there’s rarely a way to fix it post-send. All you can do is figure out a way to minimize the impact of the mistake. Here’s what we did.
We pride ourselves on creating a community-driven conference. Litmus Live is attended by some of the most passionate email geeks in the world. Perhaps more importantly, the speakers in all three cities are pulled from the community, too. The folks you see on stage are the same people who spend their working lives in the email weeds. They are the ones thinking through campaigns, strategizing, writing, designing, developing, and analyzing emails every day of the week. We’re looking for people like you!
We want to hear from you, #emailgeeks! Here’s your ultimate how-to for crafting a speaker proposal for #LitmusLive. We hope to see you in 2019!
A lot of you have been asking—whether over Slack, Twitter, or email—about Litmus Live, the ultimate event for email folks of all stripes. Some of you have attended in the past and some have heard the rumors of how awesome it is. While we’ve mostly been asking for patience and pointing people to sign up […]
A great first impression often is the first crucial step to building a long-lasting relationship. It’s no different in email marketing. But creating effective welcome and onboarding emails is hard! Many of your peers are facing the very same challenge, so let’s learn from each other with our first-ever Live Optimization Notebook.