New in Litmus: Email Client Recommendations, Image Support in Proof, Dynamic Content Testing, and More

In October, we announced the all-new, redesigned Litmus platform. We put your email at the center of Litmus, and now we’re making the experience even better. Our latest update comes with features that will help you test wherever you build, ensure you’re testing the email clients and devices your subscribers care about most, and streamline the email design review and approval process. Here’s what’s new.

The Ultimate Guide to Dark Mode for Email Marketers

Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. There’s no denying Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.

In this post, we break down what email clients offer Dark Mode, how each client’s Dark Mode settings impact your email designs, and what you can do to improve your emails for subscribers that read in Dark Mode.

The Email Risk That 43% of Companies Are Taking

Here at Litmus, we may seem biased towards email testing, but it’s because we’ve seen what happens when a carefully crafted email goes off the rails in the final moments. Email mistakes are costly (and embarrassing), so you’d think marketers would do whatever they can to avoid them and protect their brands.

But when we surveyed nearly 2,000 marketers about their email testing routines, we were a bit surprised. That’s because a larger percentage of the email community than we expected is risking a bad email experience by not testing their emails every time.

6 Crucial Email QA Tasks You Can Automate With Litmus

When you’re building an email, there are a lot of elements to keep track of. You need to make sure your subject line and preview text aren’t too long, links aren’t broken, ALT text for images shows up—and that’s just the beginning. What about making sure your emails sound intelligible on a screen reader? Are you on any blacklists? Does your email take too long to load?

Phew—that’s a lot of things to check for before you send that email.

Here’s the good news though: With Litmus, you can speed up your pre-send testing process and enable your team to send error-free emails that perform, faster. Curious how? Here are 6 time-consuming email QA tasks that you can automate with Litmus Checklist.

New Ways to Use Litmus + Salesforce Marketing Cloud

Here at Litmus, we work hard to help you create great emails by integrating with the tools you use most. Last year, we announced an integration with Salesforce Marketing Cloud to streamline your email testing and production without switching back and forth between tools.

With the latest updates to Salesforce Marketing Cloud, we’re excited to announce that our integration improved as well. Here’s how those updates will help you get flawless emails out the door even faster.

[Ebook] The Anatomy of a Broken Email: Errors That Make Marketers Shudder and How to Fix Them

We’ve all been there: You spend a lot of time and effort crafting the perfect email, only to learn that the email that looked beautiful in your email editor doesn’t look great out in the real world. It doesn’t matter if you’re day 1 or day 1000 on the job, an email marketer by trade or by circumstance, a designer or a coder. Email mistakes happen to all of us—and they come in a lot of different shapes.

In this ebook, we look at the most common email mistakes that can impact the success of your campaign, break down what you can do to prevent them, and help you stop send anxiety in its tracks.

3 Reasons Why Email Testing Boosts Email Performance

When done right, email marketing drives business results like no other channel does. But a world of high returns also means that mistakes have a more immediate impact on your bottom-line. Brands that aren’t optimizing the channel are leaving money on the table with every send.

Testing every email you send reduces costly mistakes and ensures that you’re leveraging this valuable marketing channel to its fullest capabilities. Here’s how.

[Infographic] The ROI of Email Marketing

We surveyed hundreds of brands about their email marketing practices as well as the returns they get from the email channel. The result: Unique insights into the factors that lead to higher email marketing returns—and actionable advice on how you can increase the email ROI for your brand, too.