When done right, email marketing drives business results like no other channel does. But a world of high returns also means that mistakes have a more immediate impact on your bottom-line. Brands that aren’t optimizing the channel are leaving money on the table with every send.
Testing every email you send reduces costly mistakes and ensures that you’re leveraging this valuable marketing channel to its fullest capabilities. Here’s how.
We surveyed hundreds of brands about their email marketing practices as well as the returns they get from the email channel. The result: Unique insights into the factors that lead to higher email marketing returns—and actionable advice on how you can increase the email ROI for your brand, too.
There is a whole set of integrations available with Litmus—each of them designed to automate manual steps that slow down your workflow and eliminate the risk of errors. Read on to figure out which integrations can supercharge your team’s email workflow when we break them down one by one.
Testing is one of your fastest routes to achieve #NoFailMail. But, every day, we see emails in our inboxes with fails that are so obvious, it’s clear nobody took a second look before hitting “send.” Here are five email fails that we see too often—and hands-on advice for how to avoid them.
Samsung is the most popular Android device manufacturer. As of December 2017, Samsung devices held 47% of the Android market share. Learn how you can optimize your email templates to render perfectly in Samsung Mail with this blog post.
Advocating for yourself at work can be daunting, especially when you have cutting edge ideas or you want to streamline your workflow with a new tool. The good news? You can use the power of Litmus Email Previews to show, rather than tell, the rest of your team what you need.