When your email team is small, it’s nearly impossible to manage your entire email program without looping in outside help. As a result, many email marketers rely on colleagues from other departments to help execute their campaigns. But how do you ensure email quality by experts and non-experts alike, while at the same time allowing your email program to scale?
Sean Kennedy, Product Marketer at Zapier, shares how his team uses Litmus to empower the entire marketing team to send email, while at the same time reducing errors and improving the overall quality of their email campaigns.
When it comes to email, it takes a village. Whether you’re the only one dedicated to email and matrix with designers, copywriters, and approvers or you’re a part of a huge email marketing enterprise, Litmus can help you collaborate as a team. Here’s how.
The world of email is full of potential pitfalls. Support for techniques can vanish without warning, and sudden changes to email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. Read on to learn common ways emails can break and how to fix it.
Your from name, subject line, and preview text are your ultimate first impression in the inbox. Make the most of that first impression with Litmus’ subject line checker, available now in Litmus Builder.