6 Crucial Email QA Tasks You Can Automate With Litmus

When you’re building an email, there are a lot of elements to keep track of. You need to make sure your subject line and preview text aren’t too long, links aren’t broken, ALT text for images shows up—and that’s just the beginning. What about making sure your emails sound intelligible on a screen reader? Are you on any blacklists? Does your email take too long to load?

Phew—that’s a lot of things to check for before you send that email.

Here’s the good news though: With Litmus, you can speed up your pre-send testing process and enable your team to send error-free emails that perform, faster. Curious how? Here are 6 time-consuming email QA tasks that you can automate with Litmus Checklist.

[Ebook] The Anatomy of a Broken Email: Errors That Make Marketers Shudder and How to Fix Them

We’ve all been there: You spend a lot of time and effort crafting the perfect email, only to learn that the email that looked beautiful in your email editor doesn’t look great out in the real world. It doesn’t matter if you’re day 1 or day 1000 on the job, an email marketer by trade or by circumstance, a designer or a coder. Email mistakes happen to all of us—and they come in a lot of different shapes.

In this ebook, we look at the most common email mistakes that can impact the success of your campaign, break down what you can do to prevent them, and help you stop send anxiety in its tracks.

#NoFailMail Community Contest: Themes, Advice, and the Winner

If you’ve ever failed at email, you’re not alone. Litmus has made mistakes, and others have too.

In our #NoFailMail community contest, dozens of email geeks shared their email fail stories, giving us all the chance to learn from the mistakes of others and put better systems and checks in place at your company to minimize the frequency and scope of future email marketing mistakes. Here are the common themes we saw, some valuable advice from the community, and the winner announcement.

How Zapier Uses Litmus to Empower Their Entire Marketing Team to Send Great Email

When your email team is small, it’s nearly impossible to manage your entire email program without looping in outside help. As a result, many email marketers rely on colleagues from other departments to help execute their campaigns. But how do you ensure email quality by experts and non-experts alike, while at the same time allowing your email program to scale?

Sean Kennedy, Product Marketer at Zapier, shares how his team uses Litmus to empower the entire marketing team to send email, while at the same time reducing errors and improving the overall quality of their email campaigns.

Help! My Email Is Broken: Common Errors + Fixes

The world of email is full of potential pitfalls. Support for techniques can vanish without warning, and sudden changes to email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. Read on to learn common ways emails can break and how to fix it.