When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience

As an email marketer, seeing unsubscribes can be disheartening. But the reality is, an unsubscribe isn’t the end of the world. It can actually be a good thing for your email marketing program. The alternative—being marked as spam—is much worse because spam complaints hurt your deliverability. Unsubscribes don’t.

But how can you make the unsubscribing process a great experience for your subscribers while at the same time keeping your email marketing goals in mind? Here are 5 techniques that benefit both subscribers and marketers.

The Ultimate Guide to List-Unsubscribe

Popular inbox providers like iOS Mail and Gmail offer a native unsubscribe option—list-unsubscribe—to make it as easy as possible for users to keep their inboxes clean and unsubscribe from unwanted emails. In our ultimate guide to list-unsubscribe, we show you why this actually is a good thing, look at exactly how list-unsubscribe works, and break down the details of everything you need to know to set up list-unsubscribe for your campaigns.

Is Your Inbox Asking You to Unsubscribe? Don’t Panic.

It used to be that inbox providers would simply send and receive emails. They have since taken on a much bigger role in managing emails, from organizing and prioritizing to helping consumers declutter their inboxes.

Now, Inbox by Gmail and Yahoo! Mail are taking it a step further. Here’s everything you need to know about their recent feature addition: Unsubscribe suggestions.

How to Fix CAN-SPAM So It Doesn’t Further Harm U.S. Businesses

What CAN-SPAM Requires & How that Low Bar Harms U.S. Businesses

CAN-SPAM sets a low bar for compliance. Subscribers, inbox providers, and other countries have set much, much higher bars for what’s acceptable. While on the surface, lax regulations look like an advantage for brands marketing to American consumers, it’s really setting them up for failure. Here’s what CAN-SPAM requires and how the law could be doing a much better job of setting U.S. businesses up for email marketing success…

Preventing Deliverability Issues: 3 Things to Check Before You Send Your Next Campaign

When it comes to deliverability, many marketers take a reactive approach. Too often, deliverability only becomes subject of attention when things go wrong, like a drop in deliverability rates or decreased open rates. Rather than troubleshooting causes for deliverability issues when it’s already too late, taking a proactive approach and following deliverability best practices can help you avoid many common issues in the first place. Here are three things you should check before you send your next campaign.