We identified the subscriber acquisition sources that are mostly likely to cause deliverability problems. However, some of these list-building tactics are still definitely worth using, if used properly. We tell you how.
Purchasing a list of email addresses may seem like a great solution, but it’s not. While you get a list of leads instantaneously, there are some major drawbacks. It not only costs thousands of dollars, but purchasing a list can negatively affect your deliverability and sender reputation. Luckily, there are alternatives to building your lists—alternatives that are cost-effective and not detrimental to your sender reputation.