The Ultimate Guide to List-Unsubscribe

Popular inbox providers like iOS Mail and Gmail offer a native unsubscribe option—list-unsubscribe—to make it as easy as possible for users to keep their inboxes clean and unsubscribe from unwanted emails. In our ultimate guide to list-unsubscribe, we show you why this actually is a good thing, look at exactly how list-unsubscribe works, and break down the details of everything you need to know to set up list-unsubscribe for your campaigns.

email deliverability

6 Email Deliverability Questions, Answered

Deliverability can be challenging to understand, but it’s a critical part of a healthy email marketing program. Before your subscribers can open (and hopefully click!) on any emails, they must first receive them in their inboxes.

We sat down with Lauren Meyer, VP of Deliverability at Mailjet, to tackle some of the trickiest deliverability topics you may not know about.

Email List Hygiene: How to Build a Clean Email List

An engaged list comprised of active, valid email addresses plays a crucial role in deliverability. Matt McFee, CEO & Founding Partner of BriteVerify, shared insights with us on building a valid email list, as well as list hygiene tips for keeping only valid, engaged subscribers on your list. Here’s what he had to say.

subscriber reengagement

3 Steps to Successful Subscriber Reengagement

Relationships with your subscribers begin just like any other—with a pretty exquisite honeymoon period. As time passes, though, interest tends to wane. Another coupon code? Meh. 30 more photos of cute cats? Yawn. A newsletter full of untargeted content? Really? Not to worry! Just because the initial spark is gone doesn’t mean you have to grow apart. Through strategic reengagement campaigns, you can remind subscribers that you’re unforgettable (because that’s what you are).