Popular inbox providers like iOS Mail and Gmail offer a native unsubscribe option—list-unsubscribe—to make it as easy as possible for users to keep their inboxes clean and unsubscribe from unwanted emails. In our ultimate guide to list-unsubscribe, we show you why this actually is a good thing, look at exactly how list-unsubscribe works, and break down the details of everything you need to know to set up list-unsubscribe for your campaigns.
How can email agencies help their clients with their deliverability problems? We sat down with Derek Harding, CTO at Trendline Interactive, to chat about how his agency tackles clients’ deliverability challenges—and to hear his tips on how agencies can train their clients on this tricky subject.
Deliverability can be challenging to understand, but it’s a critical part of a healthy email marketing program. Before your subscribers can open (and hopefully click!) on any emails, they must first receive them in their inboxes.
We sat down with Lauren Meyer, VP of Deliverability at Mailjet, to tackle some of the trickiest deliverability topics you may not know about.
The contest between SOI and DOI is clearly one of great public interest, judging by the number of people who have testified by commenting and by the reactions of people on Twitter and elsewhere. Let the voice of the people be heard!
The email inbox is shared space. And while the format of an email address—Subscriber@InboxProvider.com—tells you who’s in charge, it’s undeniable that all three parties—subscribers, inbox providers, and senders—have an important role to play in the inbox and that each have their own kind of control.
While it’s true that added friction reduces the likelihood of a desired action, activity in an of itself should never be the sole aspiration of an email marketing strategy. Overall list engagement is a better indicator of program health rather than the size of your lists.
Easy to say if you’re a brand with a sizable database, right? Consider this: companies that win don’t do so because of list size, but rather list engagement, and when it comes to engagement, the double opt-in method holds a clear and obvious advantage.
Some will argue that single opt-in vs. double opt-in is a case of quantity vs. quality, but it’s really a case of list productivity. Single opt-in is the superior subscription process because it maximizes list growth and overall performance by minimizing signup barriers and opportunities for errors.
An engaged list comprised of active, valid email addresses plays a crucial role in deliverability. Matt McFee, CEO & Founding Partner of BriteVerify, shared insights with us on building a valid email list, as well as list hygiene tips for keeping only valid, engaged subscribers on your list. Here’s what he had to say.
Relationships with your subscribers begin just like any other—with a pretty exquisite honeymoon period. As time passes, though, interest tends to wane. Another coupon code? Meh. 30 more photos of cute cats? Yawn. A newsletter full of untargeted content? Really? Not to worry! Just because the initial spark is gone doesn’t mean you have to grow apart. Through strategic reengagement campaigns, you can remind subscribers that you’re unforgettable (because that’s what you are).