Just because GDPR is in place now, your work isn’t over. GDPR has long-term effects that marketers must understand so they can adjust their email strategies to comply with the law and avoid fines and other actions.
Here are three skills that you’ll have to master to be a successful email marketer in a post-GDPR world.
In our “Email Marketing in 2020” report, we take a look at what email marketing will be like in the year 2020. To provide the full picture, we surveyed thousands of marketers and consumers about the channel, and then asked 20 experts to share their vision of email’s future.
In addition to explaining how email marketers can help minimize the damage from data breaches and why they should care about CASL, James Koons, dotmailer’s chief privacy officer, makes compelling arguments for why CAN-SPAM may be overhauled in the years ahead.