Recently, we hosted our first Women’s Leadership Panel at Litmus. As part of our commitment to diversity and inclusion, we invited female leaders from our own network to share their experiences and offer advice to our team through a panel discussion. There was so much great insight shared during the conversation—here are a few of our big takeaways!
Current Email Program Resourcing Levels Have Many Marketers Feeling Under-Supported and Disrespected
Email program resourcing correlates strongly with program success. With many email marketers feeling under-resourced and under-supported, brands have serious cause for concern.
Most companies don’t use return on investment data when determining email marketing budgets, so if you can’t calculate your ROI, don’t worry. Here are eight approaches that you can use to successfully lobby for more support for your email projects.
Finding—and keeping—good email professionals is hard.
Inspired by the stories and recommendations from the Litmus Community, here’s how to find the perfect fit for your next email job opening—and what you can do to make them stay.