The Dangers of Last-Minute Changes to Emails (and How to Avoid Them)

“Oh, I’ll just make this one little tweak before we send…” Nope. No. Don’t do it. It may be tempting to make a small change to an email after it’s been approved and tested. Perhaps you want to tweak an image, add another section, or update a link. While it may seem harmless to make these small, last-minute changes, they can trigger a negative chain reaction.

If you find yourself making changes to an email after it’s approved, it’s time to assess the situation.