Email creative has its own unique constraints and opportunities that marketers must master to make the most of the channel. Based on our survey of more than 3,500 marketers, our second annual State of Email Creative report examines every facet of email creative strategy—from finding email inspiration and creating email brand guidelines to the popularity of various design elements and redesign schedules.
At Litmus, we’re all about testing. A/B testing subject lines, calls to action, or preheader text can be a great way to optimize your emails for opens, clicks, and conversions. But what about after the email? We sat down with Alex Birkett from ConversionXL to talk through how to successfully run A/B tests on your email campaign landing pages.
2016 State of Email Design: How Marketers Go from Inspiration to Email Design to Landing Page [eBook]
In the State of Email Design report, we take a detailed look at how marketers (1) search for email inspiration, (2) use brand guidelines, (3) approach email design, (4) use various design elements, (5) A/B testing their emails, (6) handle email redesigns, and much more.
B2C marketers have made great progress in creating mobile-friendly emails and websites over the past year, but serious risks remain, according to joint research between Litmus, Salesforce, and Fluent.
You’ve spent time getting your email just right. Have you given your landing page the same attention? A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity. In our recent webinar with Unbounce, we covered the elements of a high-converting landing page. Check out the slides and recording, as well as a Q&A with Unbounce’s co-founder, Oli Gardner.
A subscriber’s journey doesn’t stop at your email. In fact, your email is just the starting point! After convincing users to move forward with the call-to-action, they typically land on, well, a landing page of some type. Similarly to your email, if that landing page is difficult to read or interact with, the chances of your subscribers abandoning ship are pretty high. As a result, it’s important to make sure your emails and landing pages (or web site) are optimized for viewing in all environments.
While analyzing mobile traffic as part of 99u.com’s website redesign, Behance noticed that about half of their email subscribers were opening their newsletter on mobile devices. While they were already working on a responsive website, they realized that they needed to redesign their newsletter to match their new branding. They wanted to achieve mobile cohesion between their newsletters and website. Let’s take a look at the journey Behance’s subscribers are now taking—from mobile newsletter to mobile website!