The Ultimate Guide to List-Unsubscribe

Popular inbox providers like iOS Mail and Gmail offer a native unsubscribe option—list-unsubscribe—to make it as easy as possible for users to keep their inboxes clean and unsubscribe from unwanted emails. In our ultimate guide to list-unsubscribe, we show you why this actually is a good thing, look at exactly how list-unsubscribe works, and break down the details of everything you need to know to set up list-unsubscribe for your campaigns.

email deliverability

6 Email Deliverability Questions, Answered

Deliverability can be challenging to understand, but it’s a critical part of a healthy email marketing program. Before your subscribers can open (and hopefully click!) on any emails, they must first receive them in their inboxes.

We sat down with Lauren Meyer, VP of Deliverability at Mailjet, to tackle some of the trickiest deliverability topics you may not know about.

deliverability myths

7 Common Deliverability Myths

The art of mastering deliverability has become a borderline mythical craft. With algorithms and filters constantly changing, it’s difficult to determine what to do to stay in the inbox.

Things are further complicated by the perpetuation of many myths around spam and deliverability. Consider these seven common deliverability myths busted.

deliverability terms

28 Deliverability Terms Every Email Marketer Should Know

As email marketers, we strive to produce great content and work to build emails that drive brand awareness, engage our customers, and encourage prospects to purchase our products. It sends a shudder down our spine to think about landing not in our subscriber’s inbox, but in the dreaded spam folder. It’s our duty to build something great, not spammy.

Yet deliverability is a tricky thing to master, in part because there’s a lot of technical language to learn. Here are 28 deliverability terms you need to know as an email marketer.