What Email Marketers Need to Know About iOS 11 and the New iPhones

With iOS Mail accounting for about a third of all email opens, updates to the iPhone family and changes to the mobile operating system and its email client can make a big difference to the email world.

We’ve taken a close look at iOS 11 and Apple’s preview of iPhone 8, 8 Plus, and iPhone X. Here’s what email marketers, designers, and developers need to know.

most tested email clients

The Top 10 Most Tested Email Clients of 2016

We analyzed over 360 million Litmus email previews tests to find out where email marketers and designers focused their testing efforts in 2016. This ranking was likely determined by how popular these clients are with our customers’ subscribers, as well as common rendering and bugs that make them important candidates to test and test again. You can use this as a starting point for your 2017 campaigns, or to benchmark your testing efforts against what your peers care about.

mobile-friendly email

Mobile Holds At 56% For October Email Market Share

Every month, we track opens from more than 1 billion emails using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In October, our top categories stayed the same from September, with mobile opens holding strong at 56%, desktop at 17%, and webmail at 27%.

mobile-friendly email

Mobile Back Up To 56% For July 2016 Email Market Share

Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In July, mobile opens jumped back up to 56%, desktop opens decreased to 17%, and webmail opens held at 27%.