With iOS Mail accounting for about a third of all email opens, updates to the iPhone family and changes to the mobile operating system and its email client can make a big difference to the email world.
We’ve taken a close look at iOS 11 and Apple’s preview of iPhone 8, 8 Plus, and iPhone X. Here’s what email marketers, designers, and developers need to know.
The email industry is known for frequent—and mostly unannounced—changes that can affect marketing team’s workflows, email performance, and customer experience (and not always for the better). Here’s what’s happened so far in 2017, based on an data from Litmus Email Analytics.
We analyzed over 360 million Litmus email previews tests to find out where email marketers and designers focused their testing efforts in 2016. This ranking was likely determined by how popular these clients are with our customers’ subscribers, as well as common rendering and bugs that make them important candidates to test and test again. You can use this as a starting point for your 2017 campaigns, or to benchmark your testing efforts against what your peers care about.
Every month, we track opens from more than 1 billion emails using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In October, our top categories stayed the same from September, with mobile opens holding strong at 56%, desktop at 17%, and webmail at 27%.
Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In July, mobile opens jumped back up to 56%, desktop opens decreased to 17%, and webmail opens held at 27%.
Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In May, desktop opens increased to 20%, webmail opens increased to 26%, and mobile opens dropped for the first time since January, to 54%.
With the release of iOS 9 and two brand new iPhones, email designers face some interesting changes that could affect their email campaigns. Read on to find out what’s new with Apple’s mobile platform and what it means to email marketing.
With so many people using smartphones—and email being the most popular activity on those devices—it’s important to assess how your emails display on those small screens. There’s a lot to consider when it comes to mobile email design. On top of the multitude of smartphones, users have dozens of different email apps to choose from—each with their own set of rendering quirks. In this post, we take a look at differences in rendering across the numerous iOS and Android mobile email apps.