Get Your Email Opened: First Impressions Make an Impact

Designing an effective email involves more than just beautiful graphics. The subscriber’s experience with your message starts long before the subscriber ever opens the email, as they evaluate the trustworthiness of your from name and their level of interest in your subject line. The “from name” The from name is the field that appears first […]

Banning Blue Links on iOS Devices

We revisited this post, testing all the suggestions we received from readers. See the updated post and test results. Links have been blue since the internet was born (rumor has it that Tim Berners-Lee styled the first web links blue). While they do provide a nice contrast from black text on a white background, not […]