With an email client market share of 25%, Apple’s mobile Mail app is the most popular email client in the world. When Apple released the latest version of their operating system on September 18th, many users wondered how iOS 7 would impact their email experience. What, if any, implications does the new iOS have for the email marketing community?
Responsive email design has been growing steadily in popularity, and it’s no surprise as to why: 47% of email opens are on a mobile device, and some brands see upwards of 70% of their emails opened on mobile. These brands turn to responsive design techniques to create better experiences for their subscribers, and in many cases, increase their click and engagement rates.
As more mobile devices are introduced into the marketplace, the number of screen sizes we need to consider when designing email is exploding. This superabundance of screen sizes directly impacts the design and planning process—affecting how you determine breakpoints in media queries, lay out your design and use responsive design techniques. To make matters more […]
The top ten email clients in February remained unchanged from last month, with Apple, Outlook and Android dominating the top five. All platforms returned to December levels, with mobile at 43%, desktop at 32% and webmail at 25%. The minor fall in mobile opens after December was likely linked to consumers returning to their desks […]
November’s email client popularity stats are live over on emailclientmarketshare.com. We also put together this quick (under two minutes!) video that takes a closer look at some of the stats. To summarize: iPhone has been in the #1 spot for several months; it’s grown more than 40% since January. iOS represents a full third of […]
A few weeks ago, we began welcoming our customers & followers to send us their emails to be featured in our inspiration series. iProspect South Africa was the first to send us a few of their emails and — I have to admit — we were pretty impressed! Consistent branding iProspect South Africa sent over […]
There has been a steady increase in mobile opens — 123% in 18 months — and the majority of these opens are being made on iOS (80.34%) and Android (18.93%) devices. Even taking image blocking into account, it’s undeniable that opens on smartphones are rising rapidly. Our September 2012 email client market share stats show that […]
Designing an effective email involves more than just beautiful graphics. The subscriber’s experience with your message starts long before the subscriber ever opens the email, as they evaluate the trustworthiness of your from name and their level of interest in your subject line. The “from name” The from name is the field that appears first […]
We revisited this post, testing all the suggestions we received from readers. See the updated post and test results. Links have been blue since the internet was born (rumor has it that Tim Berners-Lee styled the first web links blue). While they do provide a nice contrast from black text on a white background, not […]