We analyzed over 360 million Litmus email previews tests to find out where email marketers and designers focused their testing efforts in 2016. This ranking was likely determined by how popular these clients are with our customers’ subscribers, as well as common rendering and bugs that make them important candidates to test and test again. You can use this as a starting point for your 2017 campaigns, or to benchmark your testing efforts against what your peers care about.
Every month, we track opens from more than 1 billion emails using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In October, our top categories stayed the same from September, with mobile opens holding strong at 56%, desktop at 17%, and webmail at 27%.
Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In May, desktop opens increased to 20%, webmail opens increased to 26%, and mobile opens dropped for the first time since January, to 54%.
With each passing year, the number of applications and devices that people use to check their email grows. As a result, an email marketer’s job gets a bit more complicated with each passing year, as the areas in which to focus testing efforts reach a tipping point, preventing many email marketers from identifying the most efficient way to test. Where are other email marketers and designers focusing their testing efforts? We analyzed over 360 million Litmus previews tests to find out. As you plan your design and testing efforts in 2016, we hope this list will serve as a good starting point.
February market share saw continued changes to mobile and webmail stats as Gmail continues to upset previous trends. Mobile opens decreased from 49% to 48%—a position that they haven’t seen since October.
The top ten email clients in February remained unchanged from last month, with Apple, Outlook and Android dominating the top five. All platforms returned to December levels, with mobile at 43%, desktop at 32% and webmail at 25%. The minor fall in mobile opens after December was likely linked to consumers returning to their desks […]
When Apple launched the iPad in 2010, it was a huge success. Without many comparable competitors, the iPad enjoyed a large slice of market share for many months. Recently, the tablet market has widened a bit with the release of Amazon’s new Kindle Fire: analysts are seeing a drop in Apple’s share of the tablet market. […]
We revisited this post, testing all the suggestions we received from readers. See the updated post and test results. Links have been blue since the internet was born (rumor has it that Tim Berners-Lee styled the first web links blue). While they do provide a nice contrast from black text on a white background, not […]