snippets

Top 10 Most Popular Snippets of 2015

As you reflect on 2015, ask yourself: what can I do to improve my email development workflow in the new year? One of our favorite ways to optimize workflows is through snippets. With the help of snippets, you can build emails more easily—and more quickly—than ever before. Not sure where to get started with snippets? Don’t worry—here’s a roundup of the most popular snippets of the year!

Back to the Basics: Are You Testing Your Emails?

Ever send an email campaign only to get swamped by replies saying that it looks broken in subscribers’ inboxes? Nine times out of ten, broken campaigns come down to a failure to test before sending. Learn why email preview testing is one of the most important tools for email marketers.