As you reflect on 2015, ask yourself: what can I do to improve my email development workflow in the new year? One of our favorite ways to optimize workflows is through snippets. With the help of snippets, you can build emails more easily—and more quickly—than ever before. Not sure where to get started with snippets? Don’t worry—here’s a roundup of the most popular snippets of the year!
Ever send an email campaign only to get swamped by replies saying that it looks broken in subscribers’ inboxes? Nine times out of ten, broken campaigns come down to a failure to test before sending. Learn why email preview testing is one of the most important tools for email marketers.
Providing the fact that Justine & I are currently at ExactTarget Connections (#ET12), we found it fitting to feature one of their emails as our Inspiration post this week — especially since we received an awesome email from them last Friday! RELEVANT & HELPFUL CONTENT My favorite aspect of this email is how relevant the […]