In the 70th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on incorporating plain text versions, using fractional pixel values, external stylesheet support, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Email marketing can be a finicky beast, with the industry landscape shifting without warning. The past year saw the launch of a new version of Apple’s mobile operating system (iOS 10), acquisitions by Verizon and Microsoft, and the introduction of new privacy regulations around the world—to name just a few of the issues impacting email marketers today. With the State of Email 2017 report, we give you the trends, innovations, and data you need to build successful email marketing programs in 2017.
We analyzed over 360 million Litmus email previews tests to find out where email marketers and designers focused their testing efforts in 2016. This ranking was likely determined by how popular these clients are with our customers’ subscribers, as well as common rendering and bugs that make them important candidates to test and test again. You can use this as a starting point for your 2017 campaigns, or to benchmark your testing efforts against what your peers care about.
Every month, we track opens from more than 1 billion emails using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In October, our top categories stayed the same from September, with mobile opens holding strong at 56%, desktop at 17%, and webmail at 27%.