blue links on iOS

How To Ban Blue Links on iOS Devices In Email

I’m sure you’ve noticed it before: phone numbers, addresses, dates, and—sometimes seemingly random—words like ‘tonight’ automatically turn blue and underlined in emails viewed on an iOS device. In this blog post, we’ll show you some examples of blue linking in action and introduce some coding techniques that will ban those blue links from your emails.

What Email Marketers Need to Know About iOS 11 and the New iPhones

With iOS Mail accounting for about a third of all email opens, updates to the iPhone family and changes to the mobile operating system and its email client can make a big difference to the email world.

We’ve taken a close look at iOS 11 and Apple’s preview of iPhone 8, 8 Plus, and iPhone X. Here’s what email marketers, designers, and developers need to know.

Email Design Podcast #65: Litmus Community Q&A Rapid Fire

In the 65th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on Windows 10 Mail auto-linking, layouts breaking in Outlook.com, ideal email layout width size, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.

mobile-friendly email

Mobile Holds At 56% For October Email Market Share

Every month, we track opens from more than 1 billion emails using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In October, our top categories stayed the same from September, with mobile opens holding strong at 56%, desktop at 17%, and webmail at 27%.