Every month, we track opens from more than 12 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments. In April 2016, mobile opens rose to 56% while desktop opens maintained at 19%. Meanwhile, webmail decreased to 25%. This represents a peak for mobile market share, and the longest sustained growth we’ve seen after the holiday season.
With the release of iOS 9 and two brand new iPhones, email designers face some interesting changes that could affect their email campaigns. Read on to find out what’s new with Apple’s mobile platform and what it means to email marketing.
After creating their trade show-specific app, Ferguson Enterprises wanted to ensure only the appropriate customers were receiving emails with a call-to-action to download the app. After all, Android or BlackBerry users certainly wouldn’t want to receive an email to download an iPhone app. With their Litmus Email Analytics data in hand, they could appropriately target their iPhone users—and their automation efforts are certainly paying off. Let’s take a look at their journey.
Apple launched the long-awaited iPhone 6 and 6 Plus–but what does that mean for you? Both devices featured larger screens that have many email designers worried. Just how will these big screens affect your campaigns? Read on to find out.
Predicting how emails will render on smartphones and tablets can get complicated because there are so many factors involved. Differences between device manufacturers, operating systems, screen sizes and email applications can all impact how your email will render on a mobile device. Just in case desktop and webmail rendering weren’t already giving you enough trouble (we’re looking at you, Outlook), the popularity of mobile has only added fuel to the fire.
Six months after Gmail’s tabbed inbox was announced, opens have continued to decline. The effect of this decrease was seen in our top ten for October, as Gmail moved down a notch to the #9 spot in the top ten. Overall, Gmail opens are down a full percentage point since May, or a 27% change.
With an email client market share of 25%, Apple’s mobile Mail app is the most popular email client in the world. When Apple released the latest version of their operating system on September 18th, many users wondered how iOS 7 would impact their email experience. What, if any, implications does the new iOS have for the email marketing community?
Responsive email design has been growing steadily in popularity, and it’s no surprise as to why: 47% of email opens are on a mobile device, and some brands see upwards of 70% of their emails opened on mobile. These brands turn to responsive design techniques to create better experiences for their subscribers, and in many cases, increase their click and engagement rates.
The top ten email clients in February remained unchanged from last month, with Apple, Outlook and Android dominating the top five. All platforms returned to December levels, with mobile at 43%, desktop at 32% and webmail at 25%. The minor fall in mobile opens after December was likely linked to consumers returning to their desks […]
When Ryan Brandle, Senior Interactive Designer at Craftsy, submitted this email to be featured in our inspiration series, I was really impressed with its infographic-like design & subtle animated GIF! It’s a visually appealing email and compliments the Craftsy brand. Let’s take a look: OBJECTIVE: CREATIVE SEGMENTATION AND COMMUNICATION Before we analyze the design aspects […]