Know Your Speakers for Litmus Live 2014: Vicky Ge

With Litmus Live coming up in August, we wanted to take some time out to get to know our speakers better. Today, Vicky Ge speaks a little French, shows off her amazing illustration skills and talks about what you can expect from her talk, When Ugly Is Beautiful: Lessons in Data-Driven, Customer-First Design.

The Business of Belief: Inspiring and Motivating with Email

The email inbox can be a personal place, and the messages therein—like any other type of marketing or advertising—have the power to influence the attitudes and behaviors of their recipients. After all, the goal of most commercial email is to motivate the recipient to take an action (open, click, purchase, register, attend), and email marketers are […]