Keeping up with the email marketing industry can be hard. This year alone, there were enough trends, email hacks, and observations for us to write over 170 posts on the Litmus Blog. To make sure you aren’t missing out on our best content, we’re rounding up our top 10 most popular Litmus blog posts of the year.
Enthusiasm for interactive email is at an all-time high, with marketers declaring 2017 the year of interactive email. Marketers are right to be excited. However, email’s disruptive evolution from static message to mailable microsite presents many challenges.
We’ve had great success with our interactive emails using live Twitter feeds and hidden golden tickets to promote Litmus Live over the past couple of years. For Litmus Live 2017 we added a new twist—an interactive quiz inside the email. Learn how you can build your own interactive quiz in an email in this post.