Only 62% of brands have email brand guidelines, which makes creating emails easier and faster. Here’s why you need to add email-specific guidance to your brand style guide and what exactly you should include.
This year you can expect to see more interactive and personalized emails in your inbox. Those two email design trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. Learn how to put those trends—plus the eight others we surveyed marketers about—to work for your brand.
Email creative has its own unique constraints and opportunities that marketers must master to make the most of the channel. Based on our survey of more than 3,500 marketers, our second annual State of Email Creative report examines every facet of email creative strategy—from finding email inspiration and creating email brand guidelines to the popularity of various design elements and redesign schedules.
We’ve had great success with our interactive emails using live Twitter feeds and hidden golden tickets to promote Litmus Live over the past couple of years. For Litmus Live 2017 we added a new twist—an interactive quiz inside the email. Learn how you can build your own interactive quiz in an email in this post.
As an email designer, it’s your job to build the best subscriber experience, both in form and in function. This means optimizing for an email world that is constantly evolving. It’s crucial to stay on top of the latest updates in the email world, especially when those changes—like new apps and updates to HTML and CSS support—can affect your carefully designed campaigns. Stay up to date with the 2017 State of Email Report, designed to help you build better email in 2017.