Interactive Hotspots in Email: A Step-by-Step Guide

Interactivity continues to be one of the hottest trends in email design—and interactive hotspots are one of the most popular interactive elements in a marketer’s toolkit. Hotspots let your subscribers uncover additional information when they hover or click on an item in your email—and allow marketers to provide an additional layer of detail to your emails without making your email design feel too crowded.

Read up on the details of how we designed and coded our hotspots in a recent email with this step-by-step guide.

The Future of Email in 2020 and Beyond: The Email Marketing Trends That Will Really Matter

The email industry is constantly changing, but what are the trends that really matter in the years to come—and how can marketers prepare?

We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. In our ebook The Future of Email in 2020 and Beyond, you’ll find their collective predictions for email’s future. Plus, we’ve created an infographic that covers the most crucial trends.

Really Good Email Design Trends: Webinar Recording + Q&A

Your subscribers are bombarded with thousands of messages across various channels and it’s harder than ever to make your brand stand out. One way to cut through the noise? Impress them with really good email design.

In this webinar, we took a look at email design trends through the years. How did email look in the early 2000s? Which trends joined the winners’ circle in 2019? And what’s gonna be huge in 2020—or even 2030? The Really Good Emails team joined us for a trip down email design memory lane and helped us make predictions on what comes next.

Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording at any time and read the Q&A below.

Gmail rolls out AMP for Email—and Litmus, Outlook.com, SparkPost + other leading email brands announce AMP support

Email geeks, get ready to see more interactive emails in your Gmail inboxes. Today Gmail announced that support for AMP for Email is beginning to roll out to Gmail’s desktop email clients, with support for Gmail’s mobile apps following soon.

We’re excited to announce that we’ve partnered with Gmail to enable support for AMP in Litmus Email Previews for Gmail and G Suite, allowing email marketers to see how their AMP emails render in subscribers’ inboxes. This is a big step in helping marketers develop interactive emails, and we’re excited to continue to invest in and be at the forefront of providing better subscriber experiences.

Fallbacks for Interactive Email: How to Combat Limited Support for Interactivity

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns.

But you don’t have to fear limited support if you have a fallback in place. There are plenty of methods that help you create engaging, interactive emails where they are supported, while still guaranteeing a functional and beautiful experience in all other inboxes.