Email geeks, get ready to see more interactive emails in your Gmail inboxes. Today Gmail announced that support for AMP for Email is beginning to roll out to Gmail’s desktop email clients, with support for Gmail’s mobile apps following soon.
We’re excited to announce that we’ve partnered with Gmail to enable support for AMP in Litmus Email Previews for Gmail and G Suite, allowing email marketers to see how their AMP emails render in subscribers’ inboxes. This is a big step in helping marketers develop interactive emails, and we’re excited to continue to invest in and be at the forefront of providing better subscriber experiences.
For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns.
But you don’t have to fear limited support if you have a fallback in place. There are plenty of methods that help you create engaging, interactive emails where they are supported, while still guaranteeing a functional and beautiful experience in all other inboxes.
Enthusiasm for interactive email is at an all-time high, with marketers declaring interactive emails the biggest email design trend of 2018. Marketers are right to be excited. However, email’s disruptive evolution from static message to mailable microsite presents many challenges.
Every year leading up to our conferences, we hold a Golden Ticket Giveaway. It’s our way of giving the community a chance to score free tickets to Litmus Live. Just as the Golden Ticket contest has become a tradition at Litmus, so has the email that announces it. Learn what we did this year, and who the lucky winners are.
Marketers are very excited about the prospect of leveraging AMP to easily create interactive experiences for their audiences. But marketers’ excitement isn’t the only factor that will influence the adoption of AMP for Email. In fact, there are some major hurdles that might hinder marketers from even getting started with creating AMP-powered emails.
Every year at Litmus Live, we identify the biggest challenges facing the industry and invite the brilliant email marketers that are facing those challenges to share their hard-won insights with attendees. Topics run the gamut from workflows and email creation to strategy, automation, communication, and more.
Here’s a sneak peak at what we’re planning for Litmus Live 2018.
In the 94th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez react to Gmail announcing native dynamic and interactive email support powered by AMP. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Gmail announced that it will be adding native support for dynamic and interactive email powered by AMP. We predicted that 2018 will be the year that interactive email goes mainstream, and Google’s news, shared at the AMP Conference 2018 in Amsterdam, might bring us one step closer to making interactive email available to the masses.
In the 92nd episode of The Email Design Podcast, Jason Rodriguez interviews fellow co-host Kevin Mandeville about how he got into email development and Litmus’ process behind creating emails. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.