Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. The concept takes a format that has long been a single, static message and turns it into an entire experience within the inbox. Yet it isn’t actually a pervasive design or strategy.
We asked nearly 2,000 email marketers about their team’s use of interactive email design, and we’re a little surprised by the results.