April Fools’ Email Roundup: Did They Leave Us Laughing or Unamused?

April Fools’ Day gives email marketers (and marketers in general!) the perfect opportunity to show their brand personality through witty and funny techniques. Here at Litmus, we anxiously monitored our inboxes all day (yes, we are email nerds) waiting for the April Fools’ emails to roll in. While there were some awesome ones that made us laugh, the majority left us feeling pretty unimpressed.

mobile redesign

Auto Trader Newsletter Overhaul: A Mobile Redesign and Revamped Content Strategy

After seeing an increase in mobile subscribers, Chalk and Pixel, a full service digital creative agency, revamped one of their client’s newsletters to be more mobile friendly. Their client, Auto Trader, was sending out a monthly newsletter to approximately 250,000 subscribers and continually seeing more of those subscribers opening on mobile devices. Alongside the redesign, they also revamped their content strategy with the goal of becoming the go-to source of information for motoring enthusiasts and car owners.

Scratching An Itch for Increased Engagement Rates

Innovative, beautiful, and—let’s be honest—even awful emails are frequent topics of conversation in the Litmus office. We like to admire and get inspired by the good ones and, on occasion, get a laugh out of the bad ones. Paul recently shared an email from Plywerk that was simple and sleek, but what really caught our eye was the unusual and engaging landing page.