With 100 employees and only five people in their promotions/marketing department (none of whom are focused solely on email!), Edinburgh Bicycle was still able to optimize their emails for viewing in mobile, desktop, and webmail environments. Despite their limited resources, responsive design was a must for them and they accomplished their mobile goals!
April Fools’ Day gives email marketers (and marketers in general!) the perfect opportunity to show their brand personality through witty and funny techniques. Here at Litmus, we anxiously monitored our inboxes all day (yes, we are email nerds) waiting for the April Fools’ emails to roll in. While there were some awesome ones that made us laugh, the majority left us feeling pretty unimpressed.
After seeing an increase in mobile subscribers, Chalk and Pixel, a full service digital creative agency, revamped one of their client’s newsletters to be more mobile friendly. Their client, Auto Trader, was sending out a monthly newsletter to approximately 250,000 subscribers and continually seeing more of those subscribers opening on mobile devices. Alongside the redesign, they also revamped their content strategy with the goal of becoming the go-to source of information for motoring enthusiasts and car owners.
Innovative, beautiful, and—let’s be honest—even awful emails are frequent topics of conversation in the Litmus office. We like to admire and get inspired by the good ones and, on occasion, get a laugh out of the bad ones. Paul recently shared an email from Plywerk that was simple and sleek, but what really caught our eye was the unusual and engaging landing page.
Campaign Monitor recently introduced a redesigned newsletter – full of techniques to make any email designer drool. From advanced bulletproof buttons to web fonts and hover states, we take a look at some of the techniques used by Campaign Monitor designer Tim Swan and developer Stig Morten Myre.
Working with customer engagement agency The Lacek Group, Starwood Preferred Guest began looking at their subscriber open data to determine how to optimize their emails for their audience. With opens in iOS drastically increasing, they knew it was imperative to optimize their emails for iPad and iPhone. However, a large portion of their audience was also opening on desktop clients—a perfect opportunity for responsive design.
The Learning People—a Brighton, UK-based company—converted their emails shortly after launching a new responsive website. See the emails that pushed mobile click rates past 50% and increased conversion rates by 33.35%.
First impressions make an impact. So, whether you send an automated plain-text or an HTML-branded welcome email, it’s the first step in an email relationship with your subscriber. Needless to say, it’s important to make a positive first impression.
A few months ago, we started our search for the industry’s best to speak at the first-ever email design conference. While we’re still finalizing a few details, we’ve put together an amazing agenda and are thrilled to announce that registration is live! These three two-day conferences are dedicated solely to email and great design.
Since January 2012, mobile email opens have increased a whopping 63% and now make up 44% of all opens. Synonymous with this trend has been a growth in articles about mobile design approaches, and tips on how to make emails that are optimized for viewing in all environments. While we’ve written numerous posts on the […]