Email marketers can no longer ignore mobile. Despite a recent dip in mobile opens, mobile remains a favorite medium for consuming email. So what do marketers and designers need to do to take advantage of this increasingly important audience?
Many in the email industry attempt to gain a competitive edge by locking up their knowledge of email clients, coding techniques, and campaign stats. This outdated attitude is, in reality, hurting the entire email design industry. For the email industry to evolve into a well-respected, mature community, we all need to share our knowledge and work together to refine our craft.
Campaign Monitor recently introduced a redesigned newsletter – full of techniques to make any email designer drool. From advanced bulletproof buttons to web fonts and hover states, we take a look at some of the techniques used by Campaign Monitor designer Tim Swan and developer Stig Morten Myre.
A few months ago, we started our search for the industry’s best to speak at the first-ever email design conference. While we’re still finalizing a few details, we’ve put together an amazing agenda and are thrilled to announce that registration is live! These three two-day conferences are dedicated solely to email and great design.
Have you ever received a great email and wondered, “how did they do that?” Or wanted to share an awesome email you created, but was worried it would break when forwarded? Without easy access to the source code or a web-based version, these can be tricky tasks — and an issue we frequently encounter when analyzing […]
Guest blogger Jonathan Kim discusses the concept of the Silent Unsubscribe and how you can prevent your most engaged subscribers from disappearing from your list. You have an amazing newsletter and fanatic subscriber base, but did you know it’s at risk? ESPs do a good job of making unsubscribing from emails super easy, often with one-click. But […]
Did you know October is National Disability Employment Awareness Month (NDEAM)? NDEAM is a national campaign that raises awareness about disability employment issues and celebrates the many and varied contributions of America’s workers with disabilities. In honor of this special month, we want to address how we — the marketing world — can do our […]
A few weeks ago, we wrote about how Interactive Testing will change the way you test and troubleshoot emails. It allows you to test, troubleshoot and preview in real-time, interacting directly with email clients. You can even go way beyond static screenshots to preview things like animation, hover effects and video. We’re absolutely thrilled to launch […]
Sprint Week was exactly that—a sprint! Last week, each of the developers at Litmus worked hard to design and implement something (anything!) that would help drive business here at Litmus. Eddie also had several ideas for awesome features to add to Litmus, and his decision came down to a concept he had as a Litmus customer. While we’ve […]
Sprint Week was exactly that—a sprint! Last week, each of the developers at Litmus worked hard to design and implement something (anything!) that would help drive business here at Litmus. A checklist advocate, Florin never misses an opportunity to document a new procedure or helpful tip. So imagine our shock (ha!) when Florin’s sprint week project […]