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Typography Tips for Email Designers

Typography is the foundation of every email–at least it should be. While making your message readable for all subscribers is a priority, there are a few things we can do to push typography to new levels. In this post, we take a look at some interesting tips from designer Paul Airy for getting the most out of our type.

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Email as an Open Book

Many in the email industry attempt to gain a competitive edge by locking up their knowledge of email clients, coding techniques, and campaign stats. This outdated attitude is, in reality, hurting the entire email design industry. For the email industry to evolve into a well-respected, mature community, we all need to share our knowledge and work together to refine our craft.

Preventing Unsubscribes in Forwarded Emails

Guest blogger Jonathan Kim discusses the concept of the Silent Unsubscribe and how you can prevent your most engaged subscribers from disappearing from your list. You have an amazing newsletter and fanatic subscriber base, but did you know it’s at risk? ESPs do a good job of making unsubscribing from emails super easy, often with one-click. But […]

National Disability Month – What Can Email Marketers Do To Help?

Did you know October is National Disability Employment Awareness Month (NDEAM)? NDEAM is a national campaign that raises awareness about disability employment issues and celebrates the many and varied contributions of America’s workers with disabilities. In honor of this special month, we want to address how we — the marketing world — can do our […]