email-open-book

Email as an Open Book

Many in the email industry attempt to gain a competitive edge by locking up their knowledge of email clients, coding techniques, and campaign stats. This outdated attitude is, in reality, hurting the entire email design industry. For the email industry to evolve into a well-respected, mature community, we all need to share our knowledge and work together to refine our craft.

Preventing Unsubscribes in Forwarded Emails

Guest blogger Jonathan Kim discusses the concept of the Silent Unsubscribe and how you can prevent your most engaged subscribers from disappearing from your list. You have an amazing newsletter and fanatic subscriber base, but did you know it’s at risk? ESPs do a good job of making unsubscribing from emails super easy, often with one-click. But […]

National Disability Month – What Can Email Marketers Do To Help?

Did you know October is National Disability Employment Awareness Month (NDEAM)? NDEAM is a national campaign that raises awareness about disability employment issues and celebrates the many and varied contributions of America’s workers with disabilities. In honor of this special month, we want to address how we — the marketing world — can do our […]

Go Beyond Screenshots with Interactive Testing

A few weeks ago, we wrote about how Interactive Testing will change the way you test and troubleshoot emails. It allows you to test, troubleshoot and preview in real-time, interacting directly with email clients. You can even go way beyond static screenshots to preview things like animation, hover effects and video. We’re absolutely thrilled to launch […]

Announcing Joyride

Sprint Week was exactly that—a sprint! Last week, each of the developers at Litmus worked hard to design and implement something (anything!) that would help drive business here at Litmus. Eddie also had several ideas for awesome features to add to Litmus, and his decision came down to a concept he had as a Litmus customer. While we’ve […]

Announcing the Email QA Checklist

Sprint Week was exactly that—a sprint! Last week, each of the developers at Litmus worked hard to design and implement something (anything!) that would help drive business here at Litmus. A checklist advocate, Florin never misses an opportunity to document a new procedure or helpful tip. So imagine our shock (ha!) when Florin’s sprint week project […]