2013 Year in Review: 3 Million Tests, 8 Billion Opens + More Fun Facts

2013 was an extraordinary year for the Litmus team—we processed more than 3 million tests and over 8 billion opens. But that’s just the tip of the iceberg! We also added thousands of users, replied to tons of tickets, and nearly doubled in size. The infographic below features highlights from app usage and engagement statistics, customer support and marketing metrics, as well as the growth of the team. We believe in a culture of openness, and that extends to sharing stats about our performance, too.

how to write the perfect subject line

How to Write the Perfect Subject Line [Infographic]

I’m going to go ahead and admit that there’s really no such thing as the perfect subject line—or, if there is, it must be hiding with Bigfoot and the Loch Ness Monster. After running subject lines through A/B split tests every month in our own newsletter, we’ve yet to find the secret formula (or even a statistically significant result). Alas, we’re not out to mislead you but rather guide you toward perfection. Here’s our tips on how to write the perfect subject line.

8 Email Design Factors That Influence Action

What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage with your email or not. You have about 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. In order to do this, you must design for your subscribers.

In the infographic below, we’ve outlined eight crucial steps that a subscriber goes through while interacting with your email, along with tips on how to make those interactions successful.