2013 was an extraordinary year for the Litmus team—we processed more than 3 million tests and over 8 billion opens. But that’s just the tip of the iceberg! We also added thousands of users, replied to tons of tickets, and nearly doubled in size. The infographic below features highlights from app usage and engagement statistics, customer support and marketing metrics, as well as the growth of the team. We believe in a culture of openness, and that extends to sharing stats about our performance, too.
Responsive email design has been growing steadily in popularity, and it’s no surprise as to why: 47% of email opens are on a mobile device, and some brands see upwards of 70% of their emails opened on mobile. These brands turn to responsive design techniques to create better experiences for their subscribers, and in many cases, increase their click and engagement rates.
Over the last few years, many new browsers have been released, giving users more choices to access the internet and email. Chrome made big news in the Spring of last year, when some reports showed the popular new browser passing Internet Explorer for the first time. But what about browser usage for email? With many […]
Just like you, every post published and email sent in 2012 brought in visits, opens, clicks and conversions for us here at Litmus. So like many marketers around the world, we took a little time this week to look at what did well (and maybe not so well) in 2012, hoping to build on our […]
I’m going to go ahead and admit that there’s really no such thing as the perfect subject line—or, if there is, it must be hiding with Bigfoot and the Loch Ness Monster. After running subject lines through A/B split tests every month in our own newsletter, we’ve yet to find the secret formula (or even […]
A successful email marketing campaign should encourage its subscribers to take some sort of call to action. An even more successful email does that, but more—it persuades the reader to share the message with others. Tracking forwards in email Most emails come equipped with social sharing buttons and “forward to a friend” links to encourage […]
What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage with your email or not. You have about 3-4 seconds to grab your readers’ attention and interest them […]