8 Email Design Factors That Influence Action

What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage with your email or not. You have about 3-4 seconds to grab your readers’ attention and interest them […]

16 Tips for Troubleshooting Your HTML Email

Coding HTML for email can be tough. If you’ve missed even just a closing tag when coding, your entire email can be sabotaged. If you’ve included video, Flash, rollovers, JavaScript or even a simple picture or text, chances are it won’t show up the way you wanted it to—that is, if it even shows up […]

The Foundations of Coding HTML Email

Creating HTML emails that will look awesome on the dozens of email programs out there is tricky. If you’re new to the email world (or have picked up HTML in the last several years), learning how to get an email to look good can be a little like figuring out whatever happened to Jimmy Hoffa. […]

A Closer Look at Email Engagement

Reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. Running your emails through Litmus’ spam filter analysis tool can give you an indication of the likelihood of your email being marked as spam, but subscriber (in)activity can ultimately determine whether your email makes it to the inbox. Our infographic […]

Why Do Email Designs Break?

A guide for when email rendering goes wild Ever wondered why emails break? Most of the time, we chalk rendering issues up to poor HTML and CSS support from email clients. Turns out they’re not always the bad guys! Stop scratching your head every time an email doesn’t look quite like it should, and reference […]

Designing the Perfect Call to Action

Every email you send should have a purpose, and that purpose should be reflected in the call to action (CTA). If you’re not sure what your call to action should be, ask yourself the following questions: “What do I want the recipient to do?” “How will they know how to do it?” “What’s the benefit […]

Accessibility Challenges in Email Design

Email has a bad habit of being a rule-breaker, making it tough to translate best practices for the web into an email-friendly format. Resources intended to improve or enhance a user’s experience on the web don’t always work as anticipated when tables and inline CSS are almost certainly a requirement. Since usability and accessibility principles […]

Hotmail’s Graymail: Their Plan of Attack

Hotmail started rolling out new graymail features on December 14th. Get the details. Inbox providers are constantly improving the tools, methods and algorithms they use to help filter spam, organize messages and provide an excellent experience for their users. In a recent blog post from the Windows Live team, Hotmail declared war on “graymail,” thus […]