In case you haven’t heard it enough — email isn’t dead. And if you weren’t sure, now you know. Well, I’m glad we were able to clear that up! So, rather than beat a dead horse and talk about how email isn’t dead, it’s time to celebrate email! Not only was email the most popular […]
A successful email marketing campaign should encourage its subscribers to take some sort of call to action. An even more successful email does that, but more—it persuades the reader to share the message with others. Tracking forwards in email Most emails come equipped with social sharing buttons and “forward to a friend” links to encourage […]
What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage with your email or not. You have about 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. In order to do this, you must design for your subscribers.
In the infographic below, we’ve outlined eight crucial steps that a subscriber goes through while interacting with your email, along with tips on how to make those interactions successful.
Coding HTML emails that will look awesome on the dozens of email programs out there is tricky. If you’re new to the email world (or have picked up HTML in the last several years), learning how to get an email to look good can be a little like figuring out whatever happened to Jimmy Hoffa.
Reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. Running your emails through Litmus’ spam filter analysis tool can give you an indication of the likelihood of your email being marked as spam, but subscriber (in)activity can ultimately determine whether your email makes it to the inbox. Our infographic […]
A guide for when email rendering goes wild Ever wondered why emails break? Most of the time, we chalk rendering issues up to poor HTML and CSS support from email clients. Turns out they’re not always the bad guys! Stop scratching your head every time an email doesn’t look quite like it should, and reference […]
Every email you send should have a purpose, and that purpose should be reflected in the call-to-action (CTA). If you’re not sure what your call to action should be, ask yourself the following questions: “What do I want the recipient to do?” “How will they know how to do it?” “What’s the benefit to them?” […]
Email has a bad habit of being a rule-breaker, making it tough to translate best practices for the web into an email-friendly format. Resources intended to improve or enhance a user’s experience on the web don’t always work as anticipated when tables and inline CSS are almost certainly a requirement. Since usability and accessibility principles strive to make the web usable by everyone, including those with disabilities, it’s important that those principles apply to email as well.
Hotmail started rolling out new graymail features on December 14th. Get the details. Inbox providers are constantly improving the tools, methods and algorithms they use to help filter spam, organize messages and provide an excellent experience for their users. In a recent blog post from the Windows Live team, Hotmail declared war on “graymail,” thus […]