Email marketing campaigns can be felt in the short-term—as well as cumulatively over the long-term as part of your overall email program. Our Holistic Email Metrics Matrix helps you see the short- and long-term impacts of your campaigns on your business, on your subscribers, and on inbox providers.
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…
To satisfy the Hierarchy of Subscriber Needs, you need to create respectful, functional, valuable, and at least occasional remarkable email experiences. Meeting these needs is the secret to creating relevance, which boosts brands’ email marketing performance, return on investment, and deliverability. We explain each need and how to measure whether you’re meeting each one.
Learn from your peers who watched their neglected email lists and infrastructure go up in flames. Reform your deliverability practices before they catch fire and you end up blacklisted.
2017 State of Email Deliverability: The Behaviors that Help and Hurt Marketers’ Inbox Placement [eBook]
Marketers can be successful in spite of email deliverability problems, but why take the hard path? After surveying more than 3,500 marketers, we’ve identified the practices that clearly lower email marketers’ risks of being blocked or blacklisted, as well as those that absolutely raise those risks—sometimes dramatically.
The email inbox is shared space. And while the format of an email address—Subscriber@InboxProvider.com—tells you who’s in charge, it’s undeniable that all three parties—subscribers, inbox providers, and senders—have an important role to play in the inbox and that each have their own kind of control.