While Gmail is one of the most popular email services in the world, designers frequently struggle to get their emails rendering properly in Gmail’s webmail client. In this two-part series, we take a look at everything you need to know about Gmail and CSS.
Online plus-size fashion retailer Simply Be began using Litmus’ Email Analytics tool to track their subscribers’ email opens in mid-2011. The more they learned, the more they realized that responsive design would be critical to their success. At first, their mobile opens were well below 20%. Within a year they began to see a huge increase […]
We are (obviously) big advocates of testing your emails before the final send. Proofreading, checking links, and verifying how your email renders across all of the major email clients are just three crucial steps in the QA process. Not only can an error-ridden email result in unsubscribes, but it can affect your reputation as well. […]
With numerous mobile email strategies available to you, it can be hard to choose. it’s hard to choose the right option for you. When Deckers, a footwear manufacturer with several brands, realized that between 35% and 65% of their subscribers were opening their emails on mobile devices, they knew that had to start thinking about how to approach responsive email testing and mobile email optimization.
In all of our past inspiration posts, we’ve looked at companies’ external emails (ie. emails going to their subscriber list(s)), so we thought it would be a nice change of pace to focus on internal emails in this post. After all, every company sends a bunch of internal emails, so we can’t leave them out […]
Providing the fact that Justine & I are currently at ExactTarget Connections (#ET12), we found it fitting to feature one of their emails as our Inspiration post this week — especially since we received an awesome email from them last Friday! RELEVANT & HELPFUL CONTENT My favorite aspect of this email is how relevant the […]
In all of my Inspiration posts thus far, I have commented on how important it is that an email looks great whether images are enabled or not due to the majority of email clients blocking images by default. I’ve seen numerous tweets and read a few blog posts (by Email Design Review and Campaign Monitor) […]