Email designers and marketers live by the call-to-action. Unfortunately, many email clients disable images by default. If you’re relying on image-based CTAs, you’re in for trouble. Read on to learn about a better way: bulletproof buttons.
When it comes to doing email right, there’s a lot to consider: the from name, subject line, reply address, preheader, content—even landing pages and more! This collection of email best practices in action—complete with plenty of examples—will help you check all the boxes.
Microsoft has a long and complicated history with the email world. From founding the first free webmail service to building several variations of desktop mail programs, the tech giant’s influence on both business and consumer email messaging is vast. Over the years, Microsoft has expanded the “Outlook” brand to encompass nearly every email project it touches, leaving email industry pros puzzling over seemingly dozens of products using similar naming conventions—not to mention their associated rendering and support quirks.
Working with customer engagement agency The Lacek Group, Starwood Preferred Guest began looking at their subscriber open data to determine how to optimize their emails for their audience. With opens in iOS drastically increasing, they knew it was imperative to optimize their emails for iPad and iPhone. However, a large portion of their audience was also opening on desktop clients—a perfect opportunity for responsive design.
In the past few years, deal hunting has become one of America’s favorite new pastimes; whether it be for restaurants, haircuts, or travel, everyone is looking for a discount code or promotion. Technology—particularly mobile—has proven to be the tool of choice for these deal hunters, especially when it comes to the travel industry. In 2012, […]
Online plus-size fashion retailer Simply Be began using Litmus’ Email Analytics tool to track their subscribers’ email opens in mid-2011. At first, their mobile opens were well below 20%. Within a year they began to see a huge increase in the number of customers visiting their site and opening emails via mobile devices. By late 2012, […]
In all of our past inspiration posts, we’ve looked at companies’ external emails (ie. emails going to their subscriber list(s)), so we thought it would be a nice change of pace to focus on internal emails in this post. After all, every company sends a bunch of internal emails, so we can’t leave them out […]
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 2: Help Scout Back in August, we featured Help Scout in our inspiration series for their mobile-friendly email announcing the Help Scout API (it’s a great email, you should check it out!) Help Scout is back at it again — this time they inspired us with their “oops” […]