Calls-to-action are every email marketer’s best friend. They are how we entice subscribers out of the inbox and onto a landing page. This guide goes over some best practices for designing and implementing calls-to-action in a friendly, engaging, and reliable way.
Yesterday, we took a look at how Gmail’s preprocessor can affect the rendering of your email. Today, we will finish up our look at Gmail and CSS by talking about some of the more common CSS and rendering issues email designers are likely to encounter.
While Gmail is one of the most popular email services in the world, designers frequently struggle to get their emails rendering properly in Gmail’s webmail client. In this two-part series, we take a look at everything you need to know about Gmail and CSS.
Online plus-size fashion retailer Simply Be began using Litmus’ Email Analytics tool to track their subscribers’ email opens in mid-2011. At first, their mobile opens were well below 20%. Within a year they began to see a huge increase in the number of customers visiting their site and opening emails via mobile devices. By late 2012, […]
We are (obviously) big advocates of testing your emails before the final send. Proofreading, checking links, and verifying how your email renders across all of the major email clients are just three crucial steps in the QA process. Not only can an error-ridden email result in unsubscribes, but it can affect your reputation as well. […]
With numerous different mobile strategies to choose from — fluid layouts, scalable, responsive and more — it’s hard to choose the right option for you. When Deckers, a footwear manufacturer with several brands, realized that between 35% and 65% of their subscribers were opening their emails on mobile devices, they knew that had to start thinking […]
In all of our past inspiration posts, we’ve looked at companies’ external emails (ie. emails going to their subscriber list(s)), so we thought it would be a nice change of pace to focus on internal emails in this post. After all, every company sends a bunch of internal emails, so we can’t leave them out […]
Providing the fact that Justine & I are currently at ExactTarget Connections (#ET12), we found it fitting to feature one of their emails as our Inspiration post this week — especially since we received an awesome email from them last Friday! RELEVANT & HELPFUL CONTENT My favorite aspect of this email is how relevant the […]
A commonly accepted best practice in the email world is the inclusion of alt attributes (frequently known as an “ALT tag” or “ALT text,” which is shorthand for alternative text) for images. There are a few reasons why this practice has become standard among email aficionados: Most email clients block images by default. In some […]
In all of my Inspiration posts thus far, I have commented on how important it is that an email looks great whether images are enabled or not due to the majority of email clients blocking images by default. I’ve seen numerous tweets and read a few blog posts (by Email Design Review and Campaign Monitor) […]