The email landscape is constantly changing. Between the introduction of new anti-spam laws, more email apps, and new iPhones, email marketing has never presented more challenges—or opportunities. As an email marketer focused on success, it’s crucial to stay on top of every new development. In our 2015 State of Email Report, we analyze the biggest email developments and provide tons of actionable tips to keep you on top of your game.
Over the past year, Gmail has been through a whirlwind of changes. As if all of its rendering and CSS quirks didn’t make Gmail a pain for email designers already, these recent updates have kept the email marketing world on its toes. Should designers and marketers be concerned about these updates to Gmail? What, if anything, should we do in response? Our eBook gives you the information you need to be a Gmail expert, along with recommendations and tips for reacting to the changes.
Google has introduced a number of features to Gmail lately. Along with tabs in the new inbox and an updated mobile client, you can add image caching to the list of changes that affect email marketers. Image caching and how it affects email tracking can be a confusing topic. We take a look at Gmail’s changes and what it means for email marketers.