Microsoft has a long and complicated history with the email world. From founding the first free webmail service to building several variations of desktop mail programs, the tech giant’s influence on both business and consumer email messaging is vast. Over the years, Microsoft has expanded the “Outlook” brand to encompass nearly every email project it touches, leaving email industry pros puzzling over seemingly dozens of products using similar naming conventions—not to mention their associated rendering and support quirks.
Early versions of the BlackBerry OS either didn’t support HTML at all or completely mangled designs. While OS 6 made a giant stride forward by using WebKit to render email, turning on images was a pain and the small screen sizes on most BlackBerry devices didn’t help matters. The BlackBerry Z10 officially hit the market on Friday, and […]
With numerous different mobile strategies to choose from — fluid layouts, scalable, responsive and more — it’s hard to choose the right option for you. When Deckers, a footwear manufacturer with several brands, realized that between 35% and 65% of their subscribers were opening their emails on mobile devices, they knew that had to start thinking […]
What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage with your email or not. You have about 3-4 seconds to grab your readers’ attention and interest them […]