The email marketing world is constantly evolving: subscriber preferences change, support for HTML and CSS is added, and email clients change the way we manage our inboxes. It’s up to us as marketers and designers to stay up on these trends to ensure that we’re putting our best email foot forward. Together with HubSpot’s email team, we looked at attitudes towards marketing, the effective components of emails, and email open data across half a billion emails to bring you the 2014 Science of Email Report.
Through integrations and partnerships, we’re able to offer our testing suite to a wider variety of email marketers and designers. Today, we’re thrilled to announce that HubSpot, which provides inbound marketing software, has integrated our testing tools into their software!
If you haven’t heard the news yet, we’ve been busy prepping for the first ever email design conference of its kind! Along with the industry’s best, we’ll be in San Francisco, London and Boston this fall exploring how modern UI/UX concepts extend to the email experience, and demonstrating how careful planning, strategic guidance and stellar design can lead to dramatic results. However, this isn’t all that we have coming up! We have big plans the next few months and hope to see you at some (or all) of the events. You can also check out our Events page for all of our upcoming happenings.
Guest blogger Jonathan Kim discusses the concept of the Silent Unsubscribe and how you can prevent your most engaged subscribers from disappearing from your list. You have an amazing newsletter and fanatic subscriber base, but did you know it’s at risk? ESPs do a good job of making unsubscribing from emails super easy, often with one-click. But […]