With 28% of all emails read on Apple’s iPhones, changes to Apple’s phones, the mobile operating system, and its email rendering can make a big difference to the email marketing world. So it’s no surprise that email geeks have monitored the release of Apple’s new phones. We did too, and we’re breaking down everything you must know about the new iPhones and iOS 12.
With iOS Mail accounting for about a third of all email opens, updates to the iPhone family and changes to the mobile operating system and its email client can make a big difference to the email world.
We’ve taken a close look at iOS 11 and Apple’s preview of iPhone 8, 8 Plus, and iPhone X. Here’s what email marketers, designers, and developers need to know.
Email Design Podcast #68: iOS 11 Beta Removes Support for HTML5 Video and Google to Stop Reading Your Emails
In the 68th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss the possibility of iOS 11 dropping support for HTML5 video, Yahoo! Mail getting a brand new redesign, Google to stop reading your Gmail emails, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Email Design Podcast #67: Implementing Transparency, Using @supports, and Embedding HTML5 Video in Email
In the 67th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on implementing transparency in email, using the @supports query, embedding HTML5 video, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
We analyzed over 360 million Litmus email previews tests to find out where email marketers and designers focused their testing efforts in 2016. This ranking was likely determined by how popular these clients are with our customers’ subscribers, as well as common rendering and bugs that make them important candidates to test and test again. You can use this as a starting point for your 2017 campaigns, or to benchmark your testing efforts against what your peers care about.
The email marketing industry is more than a little unpredictable. But, we’ll give it a shot anyway. Here are some of the significant changes that we see on the horizon that marketers should keep an eye out for.
Email and video are two of the most engaging ways to interact with your audience. Put them together and that’s where the real magic happens. We joined Wistia for a webinar on the power of video and email, discussing best practices for designing great video campaigns in your email, without losing functionality. Check out the slides, recording, and a Q&A.
Implementing video in email is tricky and involves the liberal use of fallbacks. However, as much as marketers are lukewarm on the reality of embedded video in email, they really like the promise and potential of video in email. We talk with three email marketing experts about the challenges and opportunities.
With the passing of Ray Tomlinson, the inventor of modern email and the @ symbol, we’d like to thank him for creating our favorite communication medium and reflect on how it’s evolved over the past 45 years.
When it comes to email, it’s all about providing your subscribers with a great experience. However, this doesn’t mean that your email has to look the same across every client—it just needs to be easily accessible for all of your subscribers. So, while HTML5 and CSS3 may not be supported everywhere, it doesn’t mean you shouldn’t use it. Use progressive enhancement and graceful degradation to ensure a positive email experience for all of your subscribers.