In this webinar, we share our findings and advice from the 2017 State of Email report so you can arm yourself and your team with knowledge to navigate these changes and build email campaigns that surprise, delight, and ultimately, convert.
The email marketing industry is more than a little unpredictable. But, we’ll give it a shot anyway. Here are some of the significant changes that we see on the horizon that marketers should keep an eye out for.
In the 41st episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about holiday email marketing, global email benchmarks, what makes emails viral, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
When it comes to email, it’s all about providing your subscribers with a great experience. However, this doesn’t mean that your email has to look the same across every client—it just needs to be easily accessible for all of your subscribers. So, while HTML5 and CSS3 may not be supported everywhere, it doesn’t mean you shouldn’t use it. Use progressive enhancement and graceful degradation to ensure a positive email experience for all of your subscribers.
We knew we couldn’t promote Litmus Live with just any email, which is why we aimed for a forward-thinking and uniquely impressive one. Naturally, we wanted it to be so amazing that people couldn’t help but attend the conference to learn about the tricks we used. Specifically: how to code HTML5 video background in email.