There are a lot of different design techniques you can use in an email campaign. Although animated GIFs, typography, and responsive design are almost commonplace these days, there is one design technique that is often overlooked or misunderstood: background images. What are background images? And how can they be used to help improve an email campaign?
The lack of any sort of coding standard makes creating HTML emails hard. Even something as simple as applying background colors to email elements can be tricky to get right. In fact, there are a number of email clients that display background colors differently depending on how they’re coded.
Read on to get the scoop and find the one bulletproof way to code background colors in email for consistent results across the board.
If you’ve been in the email industry for any amount of time, you’ve likely experienced a number of problems with your email campaigns. From missing images to deliverability problems, email marketing is fraught with challenges. Something you may not have considered, though, is what can go wrong with the tables—the actual code—that is at the foundation of your emails.
In Part 3 of our Litmus Builder Essentials series, we discuss how cross-functional teams can use Builder. Learn how to use Builder’s extensive toolset to create a more collaborative approach to your email workflow, and send better email, faster.
In Part 2 of our Litmus Builder Essentials series, we dive into the development interface. See how Builder’s code editor, preview pane, and advanced features help you to builder better emails quicker than ever before.
In the 60th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down with CSS guru Chris Coyier to discuss how CodePen approaches email design and marketing and thoughts about HTML email development from web designers’ perspectives. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Getting to know any new software application can be an arduous task. Even the most well-thought out and beautifully designed interface can be overwhelming to beginners, making the process of getting started a bit of a challenge. With that in mind, we’re kicking off a three-part series on the essentials of using Litmus Builder. In Part 1 (which you’re about to read), we’ll discuss creating new documents, setting up preferences, and the Builder interface. Parts 2 and 3 will focus on coding, testing, and improving team workflows using Builder.
Email Design Podcast #57: How the Girl Scouts Scale Their Email Marketing Nationwide with Kristin Bond
In the 57th episode of The Email Design Podcast, hosts Jason Rodriguez and Kevin Mandeville sit down with email marketer Kristin Bond to discuss how Girl Scouts of the USA manages their email marketing programs. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Email Design Podcast #53: Native Android Email App Rendering and Background Images in Windows 10 Mail
In the 53rd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez dive into native Android email app rendering, the ins and outs of T-online client rendering, a new workaround for background images in Windows 10 Mail, and more! Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Email Design Podcast #52: An Inside Look at Hillary Clinton Campaign’s Email Marketing Strategy with Amanda Litman
In the 52nd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down with former Email Director of the 2016 Hillary Clinton campaign and current co-founder of Run for Something Amanda Litman to talk about how she got into political email campaigns and organizing Hillary Clinton’s email marketing efforts in the latest U.S. Presidential Election. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.