Email is such a personal channel, which makes it the ideal medium to build excitement for events. To ensure that guests actually show up, it can be useful to include an “add to your calendar” link to the emails promoting your event. However, these links can be hard to implement or require a third-party solution to ensure the correct calendar links are generated for the subscriber. Learn about the “add to calendar” button technique we use for our Litmus Live emails as we walk you through the steps you need to create one of these types of links for your emails.
Designing and coding emails often involves manual, arduous editing processes that are not only mundane and tiresome, but can easily lead to mistakes. It doesn’t have to be that way—here are seven ways you can add automation into your email workflow.
One of the biggest causes of broken emails is the varying levels of support for CSS across different email clients. That’s why inlining CSS has been the status quo for email developers for years. But is inlining your CSS still necessary today?
If you’ve been in the email industry for any amount of time, you’ve likely experienced a number of problems with your email campaigns. From missing images to deliverability problems, email marketing is fraught with challenges. Something you may not have considered, though, is what can go wrong with the tables—the actual code—that is at the foundation of your emails.
Hide and seek may be a fun childhood game, but if you hide content in your code, you may run the risk of hurting your deliverability. Keeping your code clean and organized isn’t just helpful for landing in the inbox—it’s important for your subscriber experience, too.
In the 60th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down with CSS guru Chris Coyier to discuss how CodePen approaches email design and marketing and thoughts about HTML email development from web designers’ perspectives. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
The world of email is full of potential pitfalls. Support for techniques can vanish without warning, and sudden changes to email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. Read on to learn common ways emails can break and how to fix it.
Email Design Podcast #53: Native Android Email App Rendering and Background Images in Windows 10 Mail
In the 53rd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez dive into native Android email app rendering, the ins and outs of T-online client rendering, a new workaround for background images in Windows 10 Mail, and more! Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
In the 49th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez explore a new layout method, discuss upcoming Litmus Live conferences and workshops, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
In the 48th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down with email developer Kristian Robinson to discuss his email development workflow and his latest adventures into email gamification with his Sonic the Hedgehog emails. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.