Mobile Opens Hit 44% and Outlook.com Takes a Dive

Outlook.com is back to shake things up in our June email opens report. Outlook.com first came screeching onto the scene in April, showing up in the #7 spot as Hotmail was retired. The following month we saw a 20% increase in opens as Outlook.com dethroned Apple Mail for the long-held #4 spot. And now, just […]

Outlook.com Breaks into Email Client Top Ten at #7

While market share stats have mostly held steady over the past few months, there were some exciting changes in April. Not surprisingly, iPhone, Outlook, and iPad continue to top the charts; however, we’ve seen some major changes in the bottom half of the top ten: Yahoo! Mail moved from #7 to #6 Yahoo! Mail Classic […]

New Stats: Gmail Opens Grow, Hotmail & Yahoo! Decline

January’s market share stats saw the top 4 spots unchanged with iOS and Outlook maintaining their leads. However, we did see Android rise another notch, landing in the #5 spot. Android’s jump was curious, given that it’s market share has held steady right around 7% for the last several months. Looking closer, the change in […]

Hotmail and Outlook.com Drop Support for Margin

You may have noticed your emails looking a little cramped in Hotmail and Outlook.com recently. The culprit? Discontinuation of support for the margin property in these email clients. Rather than honoring your carefully spaced paragraphs and images, Hotmail and Outlook.com are now completely stripping margin from paragraph tags, leaving default values (0 for the top, right and […]

New Email Client Available: Outlook.com!

We are thrilled to announce that Litmus is offering email testing and interactive testing for Outlook.com! Earlier this week, Microsoft announced that Outlook.com will be the new home of Hotmail users—all hundreds of millions of them. After hearing the news, we started working on getting screenshots and Interactive Testing available for Outlook.com. Today we are pleased […]

A Closer Look at Email Engagement

Reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. Running your emails through Litmus’ spam filter analysis tool can give you an indication of the likelihood of your email being marked as spam, but subscriber (in)activity can ultimately determine whether your email makes it to the inbox. Our infographic […]

Email Testing in Chrome Has Arrived!

Google’s Chrome browser has been steadily gaining market share in recent months. With more consumers choosing to use Chrome during their personal browsing time away from the office, it’s no surprise that we’ve also seen an uptick in email-related Chrome usage recently. This data, along with plenty of customer requests, was a pretty compelling reason […]

Removing Gaps Under Images in Gmail, Hotmail & Yahoo!

While hardly breaking news, the appearance of gaps underneath images in Hotmail (and more recently, Gmail and Yahoo!) is still an issue. It’s also been well-covered by many of our friends and partners in the email world. For designers and marketers new to the quirks of creating HTML emails, here’s a quick overview: Gaps, Spaces, […]

Graymail Features Roll Out to Hotmail Users

After announcing their “graymail” initiative in October this year, Hotmail started implementing changes and new features in customers’ inboxes last week. Here’s a quick rundown of some of the things you can expect to see in your Hotmail account. Persistent Flags I received an email from Hotmail on 12/16 that contained an overview of the […]