This preview text hack uses zero-width non-joiners and non-breaking spaces to create white space after your desired preview text. It’s supported in all email clients that support preview text.
While the inbox is the first thing a subscriber sees, it’s often the last thing considered when creating an email. Every inbox shows the sender (or ‘from’) name and subject line for an email. Many also display some preview text. And optimizing preview text is one of the most effective ways to increase open rates—sometimes up to 45%. In this post, we’ll cover what preview text is, how to use it, and where it’s supported.
One of our favorite ways of cutting through the complexity of email design and making email coding easier is using snippets—modules of reusable code. Explore the library of snippets that email geeks have contributed to—and add them to your own snippet library or import them into Litmus Builder to help speed up your workflow.
Don’t know where to start? Here’s a roundup of our favorite snippets from the Litmus Community this year.
In this webinar, we share the most interesting and actionable insights from our 2016 State of Email research series, which was based on a survey of more than 900 marketers. The advice covers email design, production, mistakes, agencies, and industry salaries.