While email generates a high ROI due to its inexpensive nature, its easy accessibility and affordability has also resulted in productivity loss and an impact on the environment. Email and other modern communications may be less polluting than their offline alternative—ie. direct mail campaigns—but the gap is not as wide as we may think.
That’s a wrap for Hack Week 2013! Last year I focused on building better website testing tools, but this year I wanted to try something different. As Litmus grows, we provide more than just a suite of web applications. This blog is full of resources for email designers and marketers, we’re even putting on the first-ever Email Design Conference this year!
Let us separate the wheat from the chaff. We’re summarizing all those insightful and informative links to email design and marketing articles into a single, infrequent digest, to be delivered right to your inbox every month.
In case you haven’t been paying attention, there are two things we love here at Litmus: email and data. (Well, three things if you include Xbox FIFA.) We’ve tracked billions of opens across hundreds of thousands of campaigns in Email Analytics. If you love email and data as much as we do, you probably dig into your Email Analytics data shortly after you hit send.
Many of the questions we get from Email Analytics customers revolves around how to interpret this data. How do I know if I’m getting better? How do I know if my audience has “gone mobile”? The best thing to do is to compare your campaigns to each other over time.
We know that writing responsive emails can be a daunting task, especially if you’re starting from scratch. There are a lot of considerations when writing responsive emails that render properly on all clients and devices. However, starting with a proper template can help immeasurably. Testing your design on a mobile device early in the design process is equally important. With those solutions in mind, I began my Hack Week project — Litmus Builder.
Triggered and transactional emails don’t tend to get as much love, despite having a significantly higher rate of return. Part of the reason for this is that these dynamic emails are generally created by developers, who only seldom create such emails, and don’t know what tools they have available to them, let alone a defined workflow for developing triggered emails. Luckily, the developers at Litmus have been on both sides of the coin — we have developed tools for creating triggered emails, as well as the emails themselves, and we are excited to share our workflow with you!
Scoop gives us a real-time view of what trends are popping up in marketing newsletters, triggered emails and transactional emails. I became curious — what kinds of language are people using in their emails? What does the average subject line look like? How do marketers grab the attention of their customers? How do apps and services make their transactional emails stand out? With those questions in mind, I began my Hack Week project — the Email Zeitgeist.