With attention spans on the decline—leaving you with only 8 seconds to make an impact on your subscriber—Chris and Jamie connected ideas from email marketing, cognitive behavior, and user experience to help you get better marketing results to boost your business. With over 4,000 registrants (wow!), we didn’t have enough time to get to all of the questions during the Q&A portion of the webinar. The Emma team has very graciously offered to answer all of the questions we missed here on the blog.
Beyond the Envelope’s Paul Airy joined us for a guest webinar on using creative typography in email. Paul took a look at the role of typography in email design and development. In particular, he focused on the creative use of HTML text, so that email designers can make emails that look great without compromising on user experience. The webinar was really informative and full of great inspiration! Check out the recording and slides.
While fall is the perfect time for businesses to kick their marketing into high gear, many maintain the status quo and fail to take advantage of the great opportunity to connect with their subscribers in new, unique ways during the holidays. In this webinar, AWeber’s Crystal Gouldey offered the top holiday marketing trends to try this season, examples from past successful holiday campaigns and quick ideas and tips you can apply immediately to your business. Check out the recording and slides!