New Email Client Available: Outlook.com!

We are thrilled to announce that Litmus is offering email testing and interactive testing for Outlook.com! Earlier this week, Microsoft announced that Outlook.com will be the new home of Hotmail users—all hundreds of millions of them. After hearing the news, we started working on getting screenshots and Interactive Testing available for Outlook.com. Today we are pleased […]

A Closer Look at Email Engagement

Reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. Running your emails through Litmus’ spam filter analysis tool can give you an indication of the likelihood of your email being marked as spam, but subscriber (in)activity can ultimately determine whether your email makes it to the inbox. Our infographic […]

Graymail Features Roll Out to Hotmail Users

After announcing their “graymail” initiative in October this year, Hotmail started implementing changes and new features in customers’ inboxes last week. Here’s a quick rundown of some of the things you can expect to see in your Hotmail account. Persistent Flags I received an email from Hotmail on 12/16 that contained an overview of the […]

Hotmail’s Graymail: Their Plan of Attack

Hotmail started rolling out new graymail features on December 14th. Get the details. Inbox providers are constantly improving the tools, methods and algorithms they use to help filter spam, organize messages and provide an excellent experience for their users. In a recent blog post from the Windows Live team, Hotmail declared war on “graymail,” thus […]