While many email service providers supply good data on the performance of your emails, they don’t let marketers see the whole picture. In our State of Email Survey, we asked thousands of marketers if they use third-party analytics tools and if so, which ones they use. Here’s what we found.
While your email service provider is full of great metrics like open, click, and spam rates, there’s likely a gap in subscriber engagement. What do your subscribers do after they’ve clicked through to your website? What pages are they visiting on your site? Do they spend time on a particular page, or do they bounce immediately? Are they purchasing anything? By adding tracking to your links you can answer these questions—and more—for a full picture of your email campaign success.