Mobile Maintains 51% Majority; Gmail Gains 3%

After meeting (and exceeding!) the 50% tipping point in November, mobile opens maintained their majority share through December. For the first time since May 2012, webmail opens netted an increase—moving from 18% to 20% of opens. Meanwhile, desktop opens decreased from 31% to 29%. Earlier in December, Gmail shook things up with big announcements which contributed to another major change in email client market share.

Gmail Opens Drop 18%: Are Tabs to Blame?

Over the past few months we’ve heard a lot of buzz surrounding the release of Outlook.com and Gmail’s new tabbed inbox. It’s likely that we’ve seen the extent of any changes to Outlook.com opens for now, but we’ve been keeping a close eye on Gmail. Everyone’s been asking if the new tabbed inbox will have a negative impact on email opens.