Understanding Structured Data in Email Marketing

The typical email marketing campaign includes a lot of information. From subject lines to unsubscribe links, hero images to headlines, copy and calls-to-action, it’s a lot for a subscriber to take in. With so much data floating around a campaign, why would email marketers send even more?

How to Utilize the Power of Gmail’s New Promotions Tab: Webinar Recording + Q&A

Curious how you can utilize Gmail’s new Promotions tab feature for your campaigns? This webinar provides you with all the tips and resources you need. Together with Jordan Grossman, Product Manager, Gmail, we walk through Gmail’s updates, explain how you set up annotations for your campaigns, and share best practices. Plus, we cover frequently asked questions from the email marketing community.