Over the past year, Gmail has been through a whirlwind of changes. As if all of its rendering and CSS quirks didn’t make Gmail a pain for email designers already, these recent updates have kept the email marketing world on its toes. Should designers and marketers be concerned about these updates to Gmail? What, if anything, should we do in response? Our eBook gives you the information you need to be a Gmail expert, along with recommendations and tips for reacting to the changes.
Mobile Gmail apps for both Android and iOS download images automatically and serve them via Google’s caching service. As users update to the new mobile Gmail apps, we’re seeing image caching affect mobile open rates, specifically opens made with the Gmail app on Android. As Gmail open rates rise, there has been a corresponding drop in Android opens. Since January, Android opens have dropped 34%—now representing 8% of opens.
Add More Users to Your Account, New Mobile Clients Available for Testing + Additional Product Updates
Behind the scenes, we’re constantly working to improve the Litmus experience through feature requests and product updates. Recently, we’ve racked up quite the list of enhancements to share with you!