How has the Email Client Market Share changed in 2018? Here’s what the first six months’ worth of Email Analytics data—that’s insights from more than 6 billion email opens tracked with Litmus Email Analytics—teach us about the email marketing landscape.
Marketers are very excited about the prospect of leveraging AMP to easily create interactive experiences for their audiences. But marketers’ excitement isn’t the only factor that will influence the adoption of AMP for Email. In fact, there are some major hurdles that might hinder marketers from even getting started with creating AMP-powered emails.
Gmail released its major redesign today, bringing a whole set of brand new features to its users’ inboxes. But are there any changes that will impact email marketers? We’ve got the rundown.
In the 97th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss upcoming changes to Gmail including a redesign and merging some Inbox by Gmail functionality, Yahoo! Mail updates, and research as to why subscribers prefer interactive emails. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Ever since Gmail launched its tabbed inbox in 2013, there’s been a lingering perception that the Gmail Promotions tab equals the spam folder, but that’s far from the truth. Learn why having your emails sent to Gmail’s Promotions tab is actually a good thing.
The 2018 edition of the Litmus State of Email Report analyzes the biggest developments in email client news, market share insights, and key industry updates. Plus, we dive into what those changes mean for your email team and provide hands-on advice to help you stay at the forefront of email innovation.
In the 94th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez react to Gmail announcing native dynamic and interactive email support powered by AMP. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Gmail announced that it will be adding native support for dynamic and interactive email powered by AMP. We predicted that 2018 will be the year that interactive email goes mainstream, and Google’s news, shared at the AMP Conference 2018 in Amsterdam, might bring us one step closer to making interactive email available to the masses.
In the 93rd episode of The Email Design Podcast, Kevin Mandeville answers recent questions from the Litmus Community in a rapid fire format, including topics on responsive email templates, fixed positioning on mobile, differences between Outlook desktop rendering on Windows and Mac, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Over the course of the past year, we’ve analyzed 15 billion email opens to see where subscribers read emails, and summarized our findings in our 2017 Email Market Share infographic. We take a look at what Litmus Email Analytics taught us about mobile, webmail, and desktop opens over the course of the year, analyze major movements in email client popularity, and provide insights into what those changes might mean for email marketers.