There are a few email client details that can derail the email you worked so hard on. Email clients change your email code before it hits the recipient’s inbox. Sometimes this is to your benefit, and sometimes these edits lead to breaks. Updates to an app are the actual invisible ISP hand that you need to be aware of.
To shed light on how often email apps change, we took a look at the version histories for the biggest players.
Email geeks, get ready to see more interactive emails in your Gmail inboxes. Today Gmail announced that support for AMP for Email is beginning to roll out to Gmail’s desktop email clients, with support for Gmail’s mobile apps following soon.
We’re excited to announce that we’ve partnered with Gmail to enable support for AMP in Litmus Email Previews for Gmail and G Suite, allowing email marketers to see how their AMP emails render in subscribers’ inboxes. This is a big step in helping marketers develop interactive emails, and we’re excited to continue to invest in and be at the forefront of providing better subscriber experiences.
Curious how you can utilize Gmail’s new Promotions tab feature for your campaigns? This webinar provides you with all the tips and resources you need. Together with Jordan Grossman, Product Manager, Gmail, we walk through Gmail’s updates, explain how you set up annotations for your campaigns, and share best practices. Plus, we cover frequently asked questions from the email marketing community.
How has the Email Client Market Share changed in 2018? Here’s what the first six months’ worth of Email Analytics data—that’s insights from more than 6 billion email opens tracked with Litmus Email Analytics—teach us about the email marketing landscape.
Marketers are very excited about the prospect of leveraging AMP to easily create interactive experiences for their audiences. But marketers’ excitement isn’t the only factor that will influence the adoption of AMP for Email. In fact, there are some major hurdles that might hinder marketers from even getting started with creating AMP-powered emails.
In the 97th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss upcoming changes to Gmail including a redesign and merging some Inbox by Gmail functionality, Yahoo! Mail updates, and research as to why subscribers prefer interactive emails. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Ever since Gmail launched its tabbed inbox in 2013, there’s been a lingering perception that the Gmail Promotions tab equals the spam folder, but that’s far from the truth. Learn why having your emails sent to Gmail’s Promotions tab is actually a good thing.
The 2018 edition of the Litmus State of Email Report analyzes the biggest developments in email client news, market share insights, and key industry updates. Plus, we dive into what those changes mean for your email team and provide hands-on advice to help you stay at the forefront of email innovation.