Gmail Continues to Shift the Market Share Landscape

Mobile Gmail apps for both Android and iOS download images automatically and serve them via Google’s caching service. As users update to the new mobile Gmail apps, we’re seeing image caching affect mobile open rates, specifically opens made with the Gmail app on Android. As Gmail open rates rise, there has been a corresponding drop in Android opens. Since January, Android opens have dropped 34%—now representing 8% of opens.

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Understanding Gmail and CSS: Part 2

Yesterday, we took a look at how Gmail’s preprocessor can affect the rendering of your email. Today, we will finish up our look at Gmail and CSS by talking about some of the more common CSS and rendering issues email designers are likely to encounter.

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Understanding Gmail and CSS: Part 1

While Gmail is one of the most popular email services in the world, designers frequently struggle to get their emails rendering properly in Gmail’s webmail client. In this two-part series, we take a look at everything you need to know about Gmail and CSS.

Mobile Maintains 51% Majority; Gmail Gains 3%

After meeting (and exceeding!) the 50% tipping point in November, mobile opens maintained their majority share through December. For the first time since May 2012, webmail opens netted an increase—moving from 18% to 20% of opens. Meanwhile, desktop opens decreased from 31% to 29%. Earlier in December, Gmail shook things up with big announcements which contributed to another major change in email client market share.

Gmail Opens Drop 18%: Are Tabs to Blame?

Over the past few months we’ve heard a lot of buzz surrounding the release of Outlook.com and Gmail’s new tabbed inbox. It’s likely that we’ve seen the extent of any changes to Outlook.com opens for now, but we’ve been keeping a close eye on Gmail. Everyone’s been asking if the new tabbed inbox will have a negative impact on email opens.