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Mobile Back Up To 56% For July 2016 Email Market Share

Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In July, mobile opens jumped back up to 56%, desktop opens decreased to 17%, and webmail opens held at 27%.

 

CSS Inlining in Email: What It Is + How To Do It [Webinar Recording]

CSS inlining is crucial for building bulletproof emails. In this actionable webinar, Kevin Mandeville, Litmus’ own email design extraordinaire (and the guy who embedded a live Twitter feed in an email!), takes you through the CSS inlining process from start to finish. He explores exactly what inline CSS is and why it’s essential for creating bulletproof HTML emails that look great everywhere.

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April Email Market Share: Mobile Rises To 56%, Its Highest Point Yet

Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments. In April 2016, mobile opens rose to 56% while desktop opens maintained at 19%. Meanwhile, webmail decreased to 25%. This represents a peak for mobile market share, and the longest sustained growth we’ve seen after the holiday season.

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Wait. What Just Happened to My Email? Webinar Recording

We recently hosted a webinar with Sendwithus covering some of the most common problems new email designers and marketers are likely to encounter. While we covered a lot, there were still some excellent questions from attendees. Read on to see my answers and check out some excellent resources to getting started in email.

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Top 10 Email Marketing Predictions for 2016

What better way to wrap up two weeks of top 10 lists for 2015 than with a top 10 list of our predictions for 2016? Our predictions range from macro industry changes down to changes at individual email clients—and from the all-but-guaranteed to the “Geez, that limb is thin.” OK, here we go…