Gmail’s New ‘Block’ Option: Pros and Cons for Marketers

Gmail rolled out new “block” functionality to all Gmail webmail users yesterday, giving consumers yet another option to rid their inboxes of email they don’t want. On the surface, that might not sound like a great thing for marketers, but it’s not as bad as it sounds. In this post, we’ll cover the pros and cons of Gmail’s latest update.


2015 State of Email: The Email Marketer’s Guide to Creating Successful Campaigns

The email landscape is constantly changing. Between the introduction of new anti-spam laws, more email apps, and new iPhones, email marketing has never presented more challenges—or opportunities. As an email marketer focused on success, it’s crucial to stay on top of every new development. In our 2015 State of Email Report, we analyze the biggest email developments and provide tons of actionable tips to keep you on top of your game.


53% of Emails Opened on Mobile; Outlook Opens Decrease 33%

We’ve been tracking email opens for more than 4 years. And it’s incredible to see how behaviors have changed over time. Mobile email was barely a blip on our radars in 2011, and made up just 8% of email opens. Fast forward to 2014, and nearly half of emails are opened on smartphones and tablets—a 500% increase in four years.


A First Look at Inbox By Gmail: What Email Marketers Need to Know

Over the past year, Gmail has undergone some major changes—including quick actions, image caching, the auto-unsubscribe, and more—all of which have put the email world in a tizzy. Earlier this week, Google released yet another change (and perhaps the biggest one yet). They launched an entirely new email app, Inbox by Gmail. In this post, we’ll take a look at Inbox’s functionalities, as well as this new email app’s effect on the email marketing world.


6 Gmail Changes Every Email Marketer Should Know

Over the past year, Gmail has been through a whirlwind of changes. As if all of its rendering and CSS quirks didn’t make Gmail a pain for email designers already, these recent updates have kept the email marketing world on its toes. Should designers and marketers be concerned about these updates to Gmail? What, if anything, should we do in response? Our eBook gives you the information you need to be a Gmail expert, along with recommendations and tips for reacting to the changes.

Gmail Data Analysis Reveals Image Blocking Affects 43% of Emails

In December, Google announced that images in emails will now show automatically. We’ve kept a close eye on the increased open counts in Gmail—automatic image downloads have given us a unique opportunity to examine the impact that image blocking has had on email marketing for years. What we’ve learned is fascinating, and unveils a critical metric unknown to email designers before now.

Gmail Continues to Shift the Market Share Landscape

Mobile Gmail apps for both Android and iOS download images automatically and serve them via Google’s caching service. As users update to the new mobile Gmail apps, we’re seeing image caching affect mobile open rates, specifically opens made with the Gmail app on Android. As Gmail open rates rise, there has been a corresponding drop in Android opens. Since January, Android opens have dropped 34%—now representing 8% of opens.