In this episode of Delivering, host Jason Rodriguez looks back at (nearly) two years of AMP for Email, its implications for the industry, and tries to answer the question of whether or not email marketers should embrace Gmail’s most recent innovation. Episode Transcript Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and […]
There are a few email client details that can derail the email you worked so hard on. Email clients change your email code before it hits the recipient’s inbox. Sometimes this is to your benefit, and sometimes these edits lead to breaks. Updates to an app are the actual invisible ISP hand that you need to be aware of.
To shed light on how often email apps change, we took a look at the version histories for the biggest players.
Gmail rolls out AMP for Email—and Litmus, Outlook.com, SparkPost + other leading email brands announce AMP support
Email geeks, get ready to see more interactive emails in your Gmail inboxes. Today Gmail announced that support for AMP for Email is beginning to roll out to Gmail’s desktop email clients, with support for Gmail’s mobile apps following soon.
We’re excited to announce that we’ve partnered with Gmail to enable support for AMP in Litmus Email Previews for Gmail and G Suite, allowing email marketers to see how their AMP emails render in subscribers’ inboxes. This is a big step in helping marketers develop interactive emails, and we’re excited to continue to invest in and be at the forefront of providing better subscriber experiences.
Curious how you can utilize Gmail’s new Promotions tab feature for your campaigns? This webinar provides you with all the tips and resources you need. Together with Jordan Grossman, Product Manager, Gmail, we walk through Gmail’s updates, explain how you set up annotations for your campaigns, and share best practices. Plus, we cover frequently asked questions from the email marketing community.
Heads-up, email geeks! The Gmail Promotions tab has gotten a major update, and we’ve teamed up with Gmail to provide you with the knowledge and tools you need to get your emails ready for it.
How has the Email Client Market Share changed in 2018? Here’s what the first six months’ worth of Email Analytics data—that’s insights from more than 6 billion email opens tracked with Litmus Email Analytics—teach us about the email marketing landscape.
Marketers are very excited about the prospect of leveraging AMP to easily create interactive experiences for their audiences. But marketers’ excitement isn’t the only factor that will influence the adoption of AMP for Email. In fact, there are some major hurdles that might hinder marketers from even getting started with creating AMP-powered emails.
Gmail released its major redesign today, bringing a whole set of brand new features to its users’ inboxes. But are there any changes that will impact email marketers? We’ve got the rundown.
In the 97th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss upcoming changes to Gmail including a redesign and merging some Inbox by Gmail functionality, Yahoo! Mail updates, and research as to why subscribers prefer interactive emails. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Ever since Gmail launched its tabbed inbox in 2013, there’s been a lingering perception that the Gmail Promotions tab equals the spam folder, but that’s far from the truth. Learn why having your emails sent to Gmail’s Promotions tab is actually a good thing.