In this webinar, we help you set the direction for your email marketing kickoff for the year with our three-point plan of (1) Assessing your email program, (2) Addressing challenges, and (3) Seizing opportunities. Litmus’ Chad White and Bettina Specht discuss each of those points in detail, backing them up with research and advice that will set your team is set up for email success in 2018.
With the General Data Protection Regulation (GDPR), the European Union’s new privacy law, coming into effect on May 25th, 2018, now is the time for email marketers to ensure that their programs are compliant. One of the major areas of change—and the one that’s been causing email marketers the biggest headache—is the question of how to collect and store consent.
Here’s a breakdown of the five most important things you must know about email consent under GDPR—with plenty of examples of how we put them into action here at Litmus.
CAN-SPAM sets a low bar for compliance. Subscribers, inbox providers, and other countries have set much, much higher bars for what’s acceptable. While on the surface, lax regulations look like an advantage for brands marketing to American consumers, it’s really setting them up for failure. Here’s what CAN-SPAM requires and how the law could be doing a much better job of setting U.S. businesses up for email marketing success…
Email marketing can be a finicky beast, with the industry landscape shifting without warning. The past year saw the launch of a new version of Apple’s mobile operating system (iOS 10), acquisitions by Verizon and Microsoft, and the introduction of new privacy regulations around the world—to name just a few of the issues impacting email marketers today. With the State of Email 2017 report, we give you the trends, innovations, and data you need to build successful email marketing programs in 2017.
Email Design Podcast #42: Cyber Monday, Black Friday, Millennials, GDPR, and an Advent Calendar in an HTML Email
In the 42nd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez chat about Black Friday and Cyber Monday trends, what millennials think about email, new GDPR regulations, and an advent calendar in an email. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
The General Data Protection Regulation (GDPR), the EU’s new privacy law, will come into force in all EU member states on May 25, 2018. Here’s what changes GDPR will bring to the email industry.