Email marketing can be a finicky beast, with the industry landscape shifting without warning. The past year saw the launch of a new version of Apple’s mobile operating system (iOS 10), acquisitions by Verizon and Microsoft, and the introduction of new privacy regulations around the world—to name just a few of the issues impacting email marketers today. With the State of Email 2017 report, we give you the trends, innovations, and data you need to build successful email marketing programs in 2017.
As an email designer, it’s your job to build the best subscriber experience, both in form and in function. This means optimizing for an email world that is constantly evolving. It’s crucial to stay on top of the latest updates in the email world, especially when those changes—like new apps and updates to HTML and CSS support—can affect your carefully designed campaigns. Stay up to date with the 2017 State of Email Report, designed to help you build better email in 2017.
It’s that time of year, email geeks! As you’re reflecting on what a crazy year 2016 was for email (and beyond), we pulled together a list of our most-loved posts to inspire your 2017 planning.
To announce the dates for the 2016 Email Design Conference—and launch tickets—we opted to use email gamification. The end results were interactive email campaigns that not only met our marketing goals, but were also engaging for our audience while being fun, on-brand, and even educational. Let’s take a look at the strategy and process behind the scenes.