Get Your Email Opened: First Impressions Make an Impact

Designing an effective email involves more than just beautiful graphics. The subscriber’s experience with your message starts long before the subscriber ever opens the email, as they evaluate the trustworthiness of your from name and their level of interest in your subject line. The “from name” The from name is the field that appears first […]

3 Reasons Why Facebook Messages Are Irrelevant to Email Marketers

After Paul’s overview post on Facebook Messages, I started to dig in and learn more about how Facebook Messages handles email to form my own opinion on whether “Project Titan” is going to destroy or revolutionize email marketing (or somewhere in between). I’ve discovered a great deal regarding how Facebook handles inbox organization, from addresses, […]